AR

By MacRumors Staff

AR Articles

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Samsung Falling Behind Apple in AR/VR Space Due to 'Obsession' With Foldable Smartphones

Wednesday January 19, 2022 5:47 am PST by
Samsung is significantly falling behind in the rush to bring augmented reality (AR) and virtual reality (VR) devices to market, partially due to the company's "obsession" with foldable smartphones, The Korea Herald reports. Apple mixed-reality headset concept render based on purported leaked information by Ian Zelbo Samsung's main competitors, including Apple, Microsoft, Meta, and Sony, are...
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Apple CEO Tim Cook Excited About AR Because of Appeal to Both Businesses and Consumers

Tuesday January 28, 2020 2:58 pm PST by
During the question and answer section of today's earnings call for the first fiscal quarter of 2020, Apple CEO Tim Cook was asked when he felt that people would feel the first impact of AR on their lives. Cook said that AR is exciting to him because there are AR uses for consumer applications and enterprise applications, which is a rarity. There are consumer applications and there are...