By MacRumors Staff

AR Articles

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Apple CEO Tim Cook Excited About AR Because of Appeal to Both Businesses and Consumers

Tuesday January 28, 2020 1:58 pm PST by
During the question and answer section of today's earnings call for the first fiscal quarter of 2020, Apple CEO Tim Cook was asked when he felt that people would feel the first impact of AR on their lives. Cook said that AR is exciting to him because there are AR uses for consumer applications and enterprise applications, which is a rarity. There are consumer applications and there are...