Apple Teams Up With Pepsi for Free Music Subscriptions

PepsiCo is teaming up with Apple to offer Pepsi drinkers free Apple Music access this summer. As noted by AdAge, Pepsi today launched its "Press Play on Summer Campaign."

pepsi apple music promo
The ad blitz will see Pepsi offering 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with ‌Apple Music‌ QR codes. The codes, which are available starting today, will provide free three-month ‌Apple Music‌ memberships to new customers, trips to Apple music live events, and Beats headphones.

Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple's 2022 Artist of the Year, and the "Un Verano Sin Ti" album was ‌Apple Music‌'s most streamed album in 2022.

Ads for the free ‌Apple Music‌ codes will be on TV, social networks, and other locations such as gas stations and convenience stores.

"We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, Chief Marketing Officer - Pepsi. "Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny's catalogue all summer long."

Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.

Top Rated Comments

Starfia Avatar
8 months ago
(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)
Score: 22 Votes (Like | Disagree)
CausticSoda Avatar
8 months ago
"We at Pepsi couldn't be more excited..."

Looks like the contract says they have to start talking like Apple.
Score: 14 Votes (Like | Disagree)
tonywalker23 Avatar
8 months ago
Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod...

Don’t you get it? These are not three separate things. These are one thing, and we're calling it the best nostalgic years of your life.
Score: 13 Votes (Like | Disagree)
sw1tcher Avatar
8 months ago
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.
Those were the days. It was so easy to find the bottles with the download codes just by tilting the bottles and looking at the underside of the bottle cap. Got so many free codes back when I used to drink soda ?
Score: 11 Votes (Like | Disagree)
tonywalker23 Avatar
8 months ago
Still got'em, too. Purchased fall of 2003.

Attachment Image
Score: 11 Votes (Like | Disagree)
cateye Avatar
8 months ago
Nothing says "spreadsheet marketing" more than major label darling Apple Music partnering with poison water company Pepsi, each hoping the other will impart some level of "advanced metrics" leading to "activation among key demographic targets" as they flail around.

(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
best buy snowflakes

Best Buy's New Weekend Sale Has Record Low Prices on MacBook Pro and MacBook Air

Friday December 8, 2023 7:37 am PST by
Best Buy's month-long holiday sale continues this weekend with multiple all-time low prices on Apple's line of MacBook Pro and MacBook Air computers. In addition to Apple notebooks, Best Buy's event has discounts sitewide on home appliances, TVs, video games, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive...
beeper mini

Apple Puts a Stop to Beeper Mini's iMessage for Android Feature

Friday December 8, 2023 2:24 pm PST by
Apple appears to have closed the loophole that Beeper Mini used to bring iMessage to Android, putting a stop to blue bubbles from Android devices. Beeper Mini quit working earlier today, with users receiving "failed to lookup on server: lookup request timed out" error messages. Beeper said on Twitter that it is investigating the issue, but Beeper CEO Eric Migicovsky told TechCrunch that "all ...

Review: Two Months With the iPhone 15 Pro Max

Thursday December 7, 2023 12:04 pm PST by
Apple's iPhone 15 lineup came out in September, and while most reviews are done shortly after a new device launches, we like to follow up with a longer term review that gives us an opportunity to provide a deeper dive into what it's like using these phones on a day to day basis for months. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera has been...

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the iPad lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The iPad Air will come in two sizes like the iPad Pro for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger version...
anker new gold

Anker Begins Countdown to Christmas Sale With Up to 50% Off Popular Charging Accessories

Thursday December 7, 2023 7:55 am PST by
Anker has launched its newest holiday sale, this one offering a special deal every day in the lead-up to Christmas. These sales offer up to 50 percent off select products, and include discounts on USB-C chargers, portable batteries, and much more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which ...