Apple Teams Up With Pepsi for Free Music Subscriptions

PepsiCo is teaming up with Apple to offer Pepsi drinkers free Apple Music access this summer. As noted by AdAge, Pepsi today launched its "Press Play on Summer Campaign."

pepsi apple music promo
The ad blitz will see Pepsi offering 400 million 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar with ‌Apple Music‌ QR codes. The codes, which are available starting today, will provide free three-month ‌Apple Music‌ memberships to new customers, trips to Apple music live events, and Beats headphones.

Pepsi plans to advertise the promotion throughout the summer months, starting with an ad featuring Puerto Rican rapper and singer Bad Bunny. Bad Bunny was Apple's 2022 Artist of the Year, and the "Un Verano Sin Ti" album was ‌Apple Music‌'s most streamed album in 2022.

Ads for the free ‌Apple Music‌ codes will be on TV, social networks, and other locations such as gas stations and convenience stores.

"We at Pepsi couldn't be more excited to kick off this historic partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces to create 'Press Play On Summer'," said Todd Kaplan, Chief Marketing Officer - Pepsi. "Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny's catalogue all summer long."

Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.

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Top Rated Comments

Starfia Avatar
13 months ago
(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)
Score: 22 Votes (Like | Disagree)
CausticSoda Avatar
13 months ago
"We at Pepsi couldn't be more excited..."

Looks like the contract says they have to start talking like Apple.
Score: 14 Votes (Like | Disagree)
tonywalker23 Avatar
13 months ago
Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod. Bottle caps… iTunes… an iPod...

Don’t you get it? These are not three separate things. These are one thing, and we're calling it the best nostalgic years of your life.
Score: 13 Votes (Like | Disagree)
sw1tcher Avatar
13 months ago
Pepsi and Apple first teamed up in 2003, with Pepsi offering 100 million song downloads from the iTunes Store.
Those were the days. It was so easy to find the bottles with the download codes just by tilting the bottles and looking at the underside of the bottle cap. Got so many free codes back when I used to drink soda ?
Score: 11 Votes (Like | Disagree)
tonywalker23 Avatar
13 months ago
Still got'em, too. Purchased fall of 2003.

Attachment Image
Score: 11 Votes (Like | Disagree)
cateye Avatar
13 months ago
Nothing says "spreadsheet marketing" more than major label darling Apple Music partnering with poison water company Pepsi, each hoping the other will impart some level of "advanced metrics" leading to "activation among key demographic targets" as they flail around.

(“Do you want to sell sugar water for the rest of your life… AND come with me and change the world?”)
Score: 9 Votes (Like | Disagree)