Verizon Launches New 'Customizable' Smartphone Plans That Charge $10 Per Perk

Verizon today announced new "myPlan" customizable smartphone plans that essentially unbundle unlimited cellular service from the "perks" that Verizon has offered to subscribers in the past. Right now, for example, signing up for a Verizon "Get More" plan offers unlimited 5G service along with perks like access to Apple Arcade, Apple Music, Disney+, and more.

verizon
With the new "myPlan" options, Verizon is charging a base price for 5G access, and then an additional $10 for each "perk" that a subscriber wants to add.

There are now two plans, including Unlimited Plus and Unlimited Welcome. Unlimited Plus is the only plan with the faster 5G Ultrawide band connectivity, while Welcome Unlimited offers slower 6GHz 5G speeds. Unlimited Plus is priced at $80 for one line, while Unlimited Welcome is priced at $65 for a single line, with discounts for additional lines. Prices include a $10/line Auto Pay discount.

There are $10/month add-ons for the Disney/Hulu/ESPN+ bundle, 100 GB of additional hotspot data (Unlimited Plus comes with 30GB), Apple One (which includes ‌Apple Music‌, Apple TV+, ‌Apple Arcade‌, and 50GB iCloud storage), Walmart+, and ‌Apple Music‌ Family. Verizon also offers add-ons for +play (its answer to ‌Apple TV‌ Channels), 2TB cloud storage, and three TravelPass days.

Verizon says that subscribers can decide "exactly what goes in and what stays out" of a plan, to ensure that customers are not paying for what they do not want.

For comparison's sake, a single line $90/month "5G Get More" plan (with Auto Pay) at the current time includes 50% off an Apple Watch, free TravelPass access (1 per month), the Disney Bundle, ‌Apple Music‌, ‌Apple Arcade‌, 50GB of hotspot data, and 600GB of Verizon's cloud service.

Adopting the new plan would cost $80 per month with Auto Pay enabled, $10 for ‌Apple One‌ (with the same benefits), $10 for the Disney bundle, and $10 for three TravelPass days per month. It would also be limited to 30GB hotspot data and would include less Verizon cloud storage, so on the whole, the plan change is not ideal for existing Verizon customers who prefer to have access to the current add-ons.


The new plan would benefit those who do not care for or use the add-ons as it would cut the price by $10 per month, but it will drop hotspot data by 30GB.

Verizon says that each family member gets to "customize their own plan," so savings will be more notable for those who share a plan with family, but for most people, these changes are likely to result in price increases and loss of perks rather than more choice.

Verizon's new myPlan options will be available starting on May 18. Existing customers will not need to change their plans, and can add additional perks to their current plans if desired.

Tag: Verizon

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

robd003 Avatar
35 months ago
Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
Score: 36 Votes (Like | Disagree)
routine_analyst Avatar
35 months ago
Of course... Just like any unbundling of services, at first each perk appears cheaper, therefore you subscribe... but then they eventually increase the price of each and you're now spending more than you ever have.

Biggest cons of all. They learned this from the networks unbundling and transforming into streaming services that when all added up are more than ever before.
Score: 22 Votes (Like | Disagree)
ghanwani Avatar
35 months ago
Verizon was quoted as saying "If you think you figured out how these plans work, think again! We have designed them to be impossible to figure out, just like our older plans. But we're giving you a new way to get screwed just in case you were unhappy with the old way." :)
Score: 15 Votes (Like | Disagree)
zorinlynx Avatar
35 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
I was about to post the same thing. When I saw Unlimited Plus for $45 I was just about ready to jump ship from AT&T immediately. Then I noticed that it was almost twice as much for a single line customer like me.

Forget that!
Score: 14 Votes (Like | Disagree)
ELman Avatar
35 months ago

It’s wild what you all pay for phone plans in the US. I currently pay 20 Euro ?
Yes, but do you get perks?
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
35 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
The more you buy, the more you save. The discount is an incentive to bring more subscribers to Verizon and your family/group plan instead of letting them go to another carrier. This subscriber number looks good to investors.

Once you have multiple people on your discounted family/group plan the less likely you'll want to have/let someone leave because if someone leaves, the family/group plan loses a discount. So subscribers who get nice discounts tend to stay. This keeps churn numbers down and is another metric investors like to see.
Score: 9 Votes (Like | Disagree)