Apple Acquires WaveOne Startup Working on AI-Powered Video Compression - MacRumors
Skip to Content

Apple Acquires WaveOne Startup Working on AI-Powered Video Compression

Apple recently acquired WaveOne, a California-based startup that was developing AI algorithms for video compression, according to TechCrunch.

WaveOne Apple
Apple did not confirm the acquisition, but former WaveOne executive Bob Stankosh said a "sale of the company to Apple" was finalized earlier this year. In addition, the report notes that WaveOne's website was taken offline around January and that several of the company's employees now work at Apple on various machine learning teams.

WaveOne was working on "content-aware" video compression and decompression algorithms to reduce the size of video files, according to the report:

Leveraging AI-powered scene and object detection, the startup's technology could essentially "understand" a video frame — allowing it to, for example, prioritize faces at the expense of other elements within a scene to save bandwidth.

It's unclear how much Apple paid for WaveOne or when the startup's technologies might be integrated into Apple's software platforms.

Popular Stories

iPhone 18 Pro Rumored Colors

What's Coming in September: New iPhones, Apple Watches and More

Thursday August 13, 2026 4:20 pm PDT by
Apple will introduce at least five new devices at its iPhone-centric event next month, and it's also possible we'll get devices waiting on Siri AI like the Apple TV. iPhone 18 Pro The iPhone 18 Pro is going to look like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting some internal updates, including a new Wide camera with a variable aperture for more control over lighting ...
iPhone 17 One Year Later Thumb 1

Should You Buy an iPhone 17 Now or Wait for iPhone 18?

Friday August 14, 2026 12:15 pm PDT by
For the first time since Apple started selling standard and "Pro" iPhones, we're not going to get an entry-level iPhone model this fall. Apple doesn't plan to release an iPhone 18 in September, and will only launch the iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone Ultra. The lower-cost iPhone 18 won't come out until spring 2027. Subscribe to the MacRumors YouTube channel for more ...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro: Pre-Orders and Release Date

Sunday August 16, 2026 8:24 pm PDT by
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the...

Top Rated Comments

markfc Avatar
44 months ago
Middle out compression here we come! 😂
Score: 12 Votes (Like | Disagree)
Vol Braakzakje Avatar
44 months ago
They should invest in AI to improve Siri instead of more compression...
Score: 8 Votes (Like | Disagree)
44 months ago
Someone finally acquired Pied Piper
Score: 8 Votes (Like | Disagree)
bankshot Avatar
44 months ago
If this is prioritizing faces over other scene elements, it sounds like the primary application will be for FaceTime over very low bandwidth connections. Doesn't sound like anything that would be used for general compression of video files or for streaming like TV+.
Score: 5 Votes (Like | Disagree)
Adoniram Avatar
44 months ago
Interesting… AI-based upscaling programs have come a long way (see: Topaz VEAI) and I use them with varied success.

If you could use a known compression algorithm, and train an upscaling (or decompression) algorithm based SOLELY on that known compression, I could see truly remarkable results. Platforms like YouTube would really benefit, especially if the decompression algorithm became a standardized part of various OSes or apps.
Score: 4 Votes (Like | Disagree)
44 months ago

Middle out compression here we come! 😂
I hope it has a high D2F ratio
Score: 4 Votes (Like | Disagree)