Apple Shares New AirPods Pro Ad Highlighting Up to 2x Active Noise Cancellation

Apple today shared a new ad for the second-generation AirPods Pro on its YouTube channel. The one-minute video is focused on the second-generation AirPods Pro offering up to twice as much Active Noise Cancellation as the original AirPods Pro.


Set to the song "Where Is My Mind?" by Tkay Maidza, the ad shows a woman wearing AirPods Pro as she walks through a busy city. With Active Noise Cancellation mode enabled on her AirPods Pro, she is able to block out the loud noises surrounding her.

Priced at $249, the second-generation AirPods Pro also feature improved audio quality, longer battery life, swipe-based volume control, an improved built-in skin-detect sensor that more accurately turns on or off audio playback, and an updated charging case with a built-in speaker and U1 chip for Find My support. In addition to Lightning and MagSafe, the AirPods Pro case can now be charged with an Apple Watch charger.

Apple released the second-generation AirPods Pro in September 2022.

Related Roundup: AirPods Pro
Buyer's Guide: AirPods Pro (Neutral)
Related Forum: AirPods

Top Rated Comments

farleysmaster Avatar
16 months ago
Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Score: 17 Votes (Like | Disagree)
JM Avatar
16 months ago
They should have a commercial with screaming kids. It does wonders for my household. My wife is jealous.
Score: 10 Votes (Like | Disagree)
tonywalker23 Avatar
16 months ago
Similar to the posts above… the ads make me want to wear trendy clothes, not work, and walk around towns and vacation everywhere, travel the world, write a consecutive 5,000 days in DayOne, while listening to every song Apple Music has...

instead, they should make an ad with a middle age man in blue jeans, too tired to even get off the couch, and the living rooms is covered with clothes and toys everywhere, who turns on a March Madness game and gets a good 2 and 1/2 minutes of peace and quiet.

THAT ad would sell billions :)

Edit: like 30 seconds after posting this my first gen AirPods Pro connected to my MacBook automatically… while still in their case causing my podcast I was listening to to go silent. So, the ad should also have the same father above marvel that his first AirPods got ANC crippled with a firmware update and connect to random items at random times for no good reason… and then he gets off the couch and goes to buy the updated ones.
Score: 8 Votes (Like | Disagree)
marklavender Avatar
16 months ago
Just a big shame you can't buy a USB-C case yet!
Score: 7 Votes (Like | Disagree)
jazz1 Avatar
16 months ago
As much as I love my AirPods Pro 2, I'm not sure I'd cross city streets with the ANC on. Drivers today don't care much for pedestrian or bike riders safety.
Score: 6 Votes (Like | Disagree)
Zachari Avatar
16 months ago

Ahem… Set to the [Pixies] song "Where Is My Mind?" [performed] by Tkay Maidza
Ah, a person of taste.
Score: 4 Votes (Like | Disagree)

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