Expanded App Store Price Points Now Available for All App Purchases

Apple today announced that its expanded range of App Store price points is now available to developers for use with all ‌App Store‌ purchase options, including paid apps and one-time in-app purchases.

iOS App Store General Feature JoeBlue
When the updated pricing options were first introduced in December, they were limited to auto-renewable subscriptions. Apple at the time said the pricing changes would also expand to other app and in-app purchases starting in spring 2023.

Apple now offers more than 900 price points, with the 100 highest price points available by request only. The price points start at $.29 and go up to $9,999.99 in the United States, so developers can set both lower and higher prices and choose more granular pricing options.

Choose from 900 price points -- nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).

Apple is also adding globally equalized pricing that follows the most common pricing conventions in each country or region, along with worldwide options for a base price.

Starting on May 9, Apple also plans to update pricing for existing apps and one-time in-app purchases across all 175 global storefronts, all of which will be globally equalized to a selected base country or region using publicly available exchange rate information.

More information about the changes can be found on Apple's website.

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Top Rated Comments

TheYayAreaLiving ?️ Avatar
18 months ago
Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D

Attachment Image
Score: 17 Votes (Like | Disagree)
antiprotest Avatar
18 months ago
What I really want as a consumer is free trials on paid apps. Even 24 hours would be enough in most cases. I need to know app performance, usefulness, appearance, device compatibility, etc.

Some devs choose to make their apps "free" and then have in-app purchases. That has its own problems but it's one way. But some apps just demand payment outright. I have passed up so many of those because I just couldn't tell if I wanted those and I wasn't going to buy it and demand a refund later.
Score: 14 Votes (Like | Disagree)
antiprotest Avatar
18 months ago

Now, I'm waiting for IAMRICH 2 App to hit the Apple App store. :D

My friend bought it and he stopped being rich.
Score: 13 Votes (Like | Disagree)
compwiz1202 Avatar
18 months ago
Is there a way to filter by price? I want to see what the 29cent and $9999.99 ones are.
Score: 6 Votes (Like | Disagree)
needsomecoffee Avatar
18 months ago
Why a limited set of price points rather than any price between $0.29 thru $9,999.99 ?? Does Apple have an issue if a developer chooses $9.89 (let's assume this is not a price point), and price point of $9.99 ?? Just seems weird that devs do not get to choose any price within a range (easier logic I'd think) rather then 90 or 900 price points within the range (DB lookup logic I'd guess). Currency conversions perhaps. Appreciate any insights. Thx.
Score: 6 Votes (Like | Disagree)
ratspg Avatar
18 months ago
Wow from .29 cents thats nice.
Score: 5 Votes (Like | Disagree)