Apple Overhauling International Sales to Focus More on India

Wednesday March 8, 2023 12:40 pm PST by Juli Clover

Apple is changing the way that its international businesses are managed in order to focus more attention on India, reports Bloomberg.

apple india
India is set to be its own sales region within Apple, which will give the country "increased prominence" within the company. India has become more important at Apple over the last few years due to the growing demand for Apple products. Though most people in India use Android devices, it is the second largest smartphone market in the world and Apple has the potential to make inroads with more affordable product options.

Apple is planning to move India to its own sales region following the retirement of Hughes Asseman, the vice president in charge of India, the Middle East, the Mediterranean, East Europe, and Africa. Ashish Chowdhary will become head of India, and will report directly to Apple's head of product sales. Though India will become more of a focus within Apple, regional sales reports will continue to group India with Europe, the Middle East, and Africa.

Apple has started producing some iPhone models in India, including the iPhone 14, as it looks to diversify beyond China. Apple supplier Foxconn has invested $500 million in the country to boost production capabilities.

There are no physical Apple retail locations in India right now, but Apple has been working to open stores in Mumbai and New Delhi for years now. Apple stared hiring for the stores in January, which suggests they could open in the near future.

Customers in India can purchase Apple devices online, as Apple has been operating an online store in India since 2020.

Tag: India

Top Rated Comments

TheYayAreaLiving ?️

7 months ago

I know it’s going to take some time. But this is the label I want to see from Apple. Preferably on all Apple Products! It's time Apple leaves China behind. ???‍♀️

Score: 20 Votes (Like | Disagree)

blazerunner

India was meeting less than half of Apple's quality control requirements recently. Either India has to do A LOT better or Apple will need to pull out. There's no room for mediocrity from India's manufacturing.

Score: 11 Votes (Like | Disagree)

Is that a real picture from the 14 Pro? If so, I didn’t realize they were making some of those in India.

Yes, this is the real picture. Many people reported they received their iPhones with, a "Made in India" label. Furthermore, it was also reported back in September 2022 that Apple is manufacturing the iPhone 14's in India.

https://www.macrumors.com/2022/09/26/apple-manufacturing-iphone-14-india/

https://www.cnbc.com/2023/01/23/apple-looking-to-boost-iphone-production-in-india-to-25percent-minister.html

Score: 10 Votes (Like | Disagree)

Brad7

I’ve been researching this and can confirm there is huge demand for Apple products within India. The only thing that’s standing in the way are the high tariffs for goods made outside India. Tim Cook is fixing this with domestic production. Apple market share is about to skyrocket in India. The naysayers will be proven wrong.

ian87w

Because of China's limited for the moment support of Russia against Ukraine, many companies are moving away from their reliance on the Chinese market and Chinese manufacturing. It's not an instant transition, but it is one they are willing to make. Corporations just don't trust China or Russia anymore.

Nah, it’s more about the rising cost of manufacturing in China and the bad experience of halted logistics during the severe lockdowns. Companies don’t care about politics, but they do care when their logistics grinds to a halt, losing them big money.

India has its shares of political issues.