Deals: Apple Watch Ultra Hits New Best-Ever Price of $729.99 ($69 Off)

The Apple Watch Ultra has hit a new all-time low price in multiple configurations today on Amazon, now available for $729.99, down from $799.00. Every model in this sale requires you to add the Apple Watch Ultra to your cart in order to see an automatic discount worth $19.01 get applied to your order.

apple watch ultra purpleNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the lowest price we've ever tracked on any model of the Apple Watch Ultra, beating the sale price we saw over the holidays by about $10. In total you'll find five configurations of the Apple Watch Ultra priced at $729.99 today on Amazon, including multiple size options for the same band style.

Note: You won't see the deal price until checkout.

We've collected all models below, and the sales focus on the Alpine Loop for the Apple Watch Ultra. We aren't currently tracking any discounts on Trail Loop or Ocean Band options. Remember that you won't see the $729.99 price tag until you add the appropriate Apple Watch Ultra to your cart and head to the checkout screen.

Configurations include:

Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.

Related Roundup: Apple Deals

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

macduke Avatar
32 months ago

OMG! That is……still too expensive. ?
Seems like a great deal to me considering the titanium Apple Watch Series 7 cost $849 and wasn't ruggedized, had a smaller display, had a dimmer display with worse battery life and no loud speaker and worse GPS and no action button and so on and on...

I don't get the people who complain about the Ultra pricing when it was cheaper than the previous titanium model but with actual upgrades. People just love to complain I guess!
Score: 4 Votes (Like | Disagree)
spartan1967 Avatar
32 months ago
OMG! That is……still too expensive. ?
Score: 3 Votes (Like | Disagree)
VampyricGentleman Avatar
32 months ago

My brother in law does something similar buying and selling on facebook marketplace. Its all local sales though.
Where I live any Apple products on FB marketplace would either be to hot to handle, broken or basic old models. At least with eBay paying by PayPal means I have recourse.
Score: 2 Votes (Like | Disagree)
peneaux Avatar
32 months ago
I see titles with “best ever price” and I mistake for good price.
Score: 2 Votes (Like | Disagree)
imola.zhp Avatar
32 months ago

Pricing is getting better. I have wanted one since they came out, but I can’t justify the price. Maybe when 2nd gen comes out I can get a used 1st gen and feel better about the pricing.
Be careful with buying used apple watches. You probably already saw on MR there are some somewhat convincing fakes out there. One was for sale on FB marketplace recently near me for $350, but it was clearly a fake.
Score: 2 Votes (Like | Disagree)
surfzen21 Avatar
32 months ago

A moron I’d guess. I’ve had it since before Christmas
LMAO

Bad for them and good for you!!

Congrats on finding that deal.
Score: 2 Votes (Like | Disagree)