App Store Prices Increasing in the UK and Other Countries on February 13

App Store prices are going up in the United Kingdom and several other countries starting on February 13, Apple announced today. The changes are being implemented due to shifts in taxes and foreign exchange rates.

iOS App Store General Feature Clorange
App and in-app purchase prices in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom will go up, and prices in Uzbekistan will drop because of a three percent reduction in the value-added tax (VAT) rate. Updated prices are listed on Apple's ‌App Store‌ price chart [PDF].

Prices in Ireland, Luxembourg, Singapore, and Zimbabwe are not changing, but proceeds will be adjusted slightly due to VAT changes.

  • Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
  • Luxembourg: Reduction of value-added tax rate from 17% to 16%
  • Singapore: Increase of goods and services tax rate from 7% to 8%
  • Zimbabwe: Increase of value-added tax rate from 14.5% to 15%

By the end of January, Apple says that proceeds are set to increase for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan.

Back in December, Apple announced plans to provide developers with an additional 700 price points for ‌App Store‌ apps, allowing for more variation in ‌App Store‌ pricing. Apps will be able to be priced as low as 29 cents or as high as $10,000, and these changes are set to be implemented for all apps in spring 2023.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

antiprotest Avatar
40 months ago
I sell muffins.

My cost per muffin used to be $0.25, and I priced each at $1.25.

Due to inflation, taxes, increased wages, etc., my cost per muffin is now $0.38.

So regrettably, with tears streaming down my face, I am now forced to charge $15 per muffin.

Once inflation eases, I plan to "adjust" my price to $20 per muffin.

It appears that all my colleagues have been doing something similar.
Score: 31 Votes (Like | Disagree)
niho Avatar
40 months ago
What exchange rate
1 GBP = 1.25 USD , it's the same rate as May 2022.
Why increase the prices now?
( They also just increased the prices of the products as well )
Score: 26 Votes (Like | Disagree)
GMShadow Avatar
40 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
From the email:


Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts.

As always, you can change the price of your apps and in-app purchases (including auto-renewable subscriptions) at any time in App Store Connect. If you offer subscriptions, you can choose to preserve prices for existing subscribers.

Score: 19 Votes (Like | Disagree)
Spock Avatar
40 months ago

It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
This being the the first comment does not surprise me at all.
Score: 16 Votes (Like | Disagree)
Wildkraut Avatar
40 months ago
It's about time for third-party AppStores and competition.
Should be up to the developer to decide if he wants to increase the price of his app or not.
Not every developer wants to slurp on customers wallet.
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
40 months ago
Two things I'm waiting for in 2023 to hit the Apple App store.
[LIST=1]
* 29 cent App.
* $10,000 App.
Score: 15 Votes (Like | Disagree)