Apple Store App to Offer Augmented Reality Shopping Feature on Your iPhone

A future version of the Apple Store app will offer an augmented reality feature that allows customers to point their iPhone toward a product like a Mac in an Apple Store and instantly receive more information about pricing and specifications in an overlay on their screen, according to Bloomberg's Mark Gurman.

Apple Store iPhone 14 Pro
In his newsletter this week, Gurman said Apple has been working on the feature since at least 2020 and has been testing it at stores in recent months, but it's unclear when it will be made available to the public. He said Apple plans to release an accompanying API for developers so that other retail stores could use the feature too.

"If the service debuts in the near future, it would be one of Apple's most significant AR-related launches to date — and a taste of what's to come with the headset," wrote Gurman, in reference to Apple's long-awaited AR/VR headset expected to launch this year.

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Top Rated Comments

vegetassj4 Avatar
19 months ago
So, when I go to the Apple store I can use AR of my iPhone to shop for AR goggles to see my avatar in the Apple store looking at my iPhone in AR which is shopping for AR goggles which is displaying my AR iPhone that my avatar is holding? lim?→±∞?(?)=lim?→±∞????

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Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
19 months ago
Sorry but I like to shop for Apple products with my naked eyes. I don't need a screen telling me about some spec's. ?️?️
Score: 13 Votes (Like | Disagree)
DocMultimedia Avatar
19 months ago
So Mark Gurman thinks we'll need $3k glasses while debating which Mac to buy?

I continue to wonder exactly what these will really productivity be used for.
Score: 9 Votes (Like | Disagree)
Basic75 Avatar
19 months ago
A nice gimmick, but I don't expect it will lead to widespread adoption of AR. The killer app is still missing. Who knows whether it will ever arrive?
Score: 8 Votes (Like | Disagree)
citysnaps Avatar
19 months ago

So Mark Gurman thinks we'll need $3k glasses while debating which Mac to buy?

I continue to wonder exactly what these will really productivity be used for.
No. He didn't make that claim. Why exaggerate?

It's about using your iPhone with the App Store app to point at a Mac to get more information about the product.

"I continue to wonder exactly what these will really productivity be used for."

There's a lot of easy to find information out there on the internet about AR.
Score: 7 Votes (Like | Disagree)
anthogag Avatar
19 months ago
A guy can walk into an Apple Store wearing the Apple goggles and not get funny looks...I am just browsing?
Score: 6 Votes (Like | Disagree)