Apple today shared a new iPhone 14 ad promoting Action Mode, a camera feature that was added to the latest devices. Action Mode provides additional stabilization when capturing video while moving, making it ideal for shots that would otherwise not be possible on a smartphone without specialized equipment.
In the ad spot, a mother uses Action Mode to film her son in a race, running alongside him to capture the action. Apple has said that Action Mode is meant to replicate the stable video that you can typically only get when using a gimbal. This is the second Action Mode-specific ad that Apple has shared, first introducing a two minute Action Mode spot back in November. Action Mode is not enabled by default, but can be activated through the Action Mode icon when in video mode.
Apple has also uploaded an ad featuring the iOS 16 message undo send feature, which allow an iMessage to be unsent for a short period of time after it goes out. In the ad, a man pet sitting a lizard appears to have killed the lizard as it looks dead. He sends a text message letting his friend know that the lizard dies, when suddenly it moves. He's able to unsend the message before his friend sees it.
While Action Mode is limited to the new models, the undo send feature for the Messages app is available on all devices that are able to run iOS 16.
Tag: Apple Ads
