iPhone 14 Pro Faced 'Unprecedented' Setback Leading to Removal of New Graphics Processor
Apple planned a major generational update for the iPhone 14 Pro's graphics capabilities, but was forced to scrap plans for the new GPU late in development after "unprecedented" missteps were discovered, according to The Information.
In a paywalled report, The Information claimed that Apple engineers were "too ambitious" in adding new features to the graphics processor designed for the iPhone 14 Pro, including features like ray tracing – a lighting technique to achieve a further level of realism in games. This meant that iPhone 14 Pro prototype were found to draw much more power than expected, impacting the device's battery life and thermal management.
According to several individuals that claim to possess first-hand knowledge of the incident speaking to The Information, Apple discovered the flaw in the iPhone 14 Pro's GPU late in the device's development cycle, meaning that it had to hastily pivot to revert largely to the GPU from the A15 Bionic chip from the previous year's iPhone 13 lineup.
The incident is reportedly unprecedented in Apple's chip design history and is responsible for why the iPhone 14 Pro shows only small improvements in graphics performance compared to the leaps made by previous iPhone generations. The error resulted in Apple restructuring its graphics processor team and moving some managers away from the project, including the exit of key figures that apparently contributed to Apple's emergence as a chip design leader.
The report goes on to reveal how Apple's chip design team has been forced to contend with a loss of talent in recent years, with the company having lost dozens of key people to various silicon design companies since 2019, as well as interpersonal feuds and lawsuits with chip startups.
Popular Stories
Phishing attacks taking advantage of Apple's password reset feature have become increasingly common, according to a report from KrebsOnSecurity. Multiple Apple users have been targeted in an attack that bombards them with an endless stream of notifications or multi-factor authentication (MFA) messages in an attempt to cause panic so they'll respond favorably to social engineering. An...
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
At least some Apple software engineers continue to believe that iOS 18 will be the "biggest" update in the iPhone's history, according to Bloomberg's Mark Gurman. Below, we recap rumored features and changes for the iPhone. "The iOS 18 update is expected to be the most ambitious overhaul of the iPhone's software in its history, according to people working on the upgrade," wrote Gurman, in a r...
Apple today announced that its 35th annual Worldwide Developers Conference is set to take place from Monday, June 10 to Friday, June 14. As with WWDC events since 2020, WWDC 2024 will be an online event that is open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. WWDC 2024 will include online sessions and labs so that developers can learn about new...
Apple may be planning to add support for "custom routes" in Apple Maps in iOS 18, according to code reviewed by MacRumors. Apple Maps does not currently offer a way to input self-selected routes, with Maps users limited to Apple's pre-selected options, but that may change in iOS 18. Apple has pushed an iOS 18 file to its maps backend labeled "CustomRouteCreation." While not much is revealed...
Apple on late Tuesday released revised versions of iOS 17.4.1 and iPadOS 17.4.1 with an updated build number of 21E237, according to MacRumors contributor Aaron Perris. The updates previously had a build number of 21E236. The revised updates are available for all iPhone and iPad models that are compatible with iOS 17 and iPadOS 17, but they can only be installed via the Finder app on macOS...
With the App Store and app ecosystem undergoing major changes in the European Union, The Wall Street Journal today shared a profile on App Store chief Phil Schiller, who is responsible for the App Store. Though Schiller transitioned from marketing chief to "Apple Fellow" in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working...
Top Rated Comments
Anyone who has done any serious research and development will recognize that testing, development, and various failed approaches is part and parcel of the work.