Apple CEO Tim Cook has visited the victims of last week's crash at the Apple Store in the Greater Boston area, where an SUV crashed through the front of the store, injuring multiple people and killing one.
Image Credit: WCVB
According to local news channel Boston 25 News, Cook and Apple's chief of retail and people Deirdre O'Brien visited the victims of the crash at the South Shore Hospital. In a statement, the hospital said it was "grateful that Tim Cook and Deirdre O'Brien from Apple were able to come to South Shore Hospital on Friday to visit with some of the patients who were injured during last week's tragedy at the Apple Store in Hingham."
"The genuine caring and kindness shown by Tim and his team on this visit did so much to lift the spirits of the patients and our colleagues," the statement by Allen Smith, President of the hospital, added.
In a statement following the crash, Apple said it was "devastated by the shocking events" and the "tragic loss of a professional who was onsite supporting recent construction at the store." "We are doing everything we can to support our team members and customers at this very difficult time," the statement continued. The store remains closed at this time, according to a notice on Apple's website.
During his visit to Hingham, Massachusetts, Cook also stopped by a local diner, according to Boston 25 News and a post by the restaurant on Facebook.
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
In some respects Apple does share some blame, simply because the news was reporting that Apple turned down the idea of putting those cement pillars in front of the stores like so many other retailers do. This isn't the first time someone has crashed through an apple store though the prior ones were thieves doing the smash and grab
NO! Apple doesn't share any blame for this accident, the area is a parking lot where you have to drive slower than on a normal street. And the owner/driver is responsible for their car and that everything is working correctly, if they can't do that they shouldn't drive one. Cars are complex machines, that is why you need a permit to operate one and if you can't take care of your vehicle it can become very dangerous for other people.
It has not yet been determined if this was a deliberate act or not.
The driver claimed his foot was stuck on the throttle, but that explanation is suspicious. The fire marshal told a few news sources he thought it was deliberate based on video footage. The driver claimed they were hitting the brake and it wasn’t working, but a RAV4 from the last 10 years would have cut the throttle if the brake was applied since it has a brake override system. The brake override clearly would have worked at the 70-80 MPH the car was reportedly traveling.