Apple Store in Greater Boston Area Struck by Vehicle, Several Casualties Reported

Apple Derby Street in the Boston suburb of Hingham, Massachusetts was struck by a vehicle on Monday morning, according to local ABC affiliate WCVB. The report claimed that multiple people were injured and said first responders and ambulances were on scene.

Apple Derby Street incident

Image Credit: WCVB

Shortly before 11 a.m. local time, a black SUV crashed through the store's glass facade at a high rate of speed and ended up at the back wall of the store, witnesses said. As of Monday afternoon, WCVB reported that one person has died and at least 19 people were taken by ambulance to area hospitals, with four of the victims in critical condition.

In a media briefing on Monday afternoon, local police and fire department officials said the driver of the vehicle is in police custody and there is an active criminal investigation, but they declined to provide further details at the time.

Update: Apple has issued the following statement to WCVB in response to the incident:

We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was onsite supporting recent construction at the store. Our hearts go out to our team members and customers who were injured and all of those who were affected by this terrible incident. We are doing everything we can to support our team members and customers at this very difficult time.

Apple says the Derby Street store is closed until further notice.

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Top Rated Comments

TMRJIJ Avatar
20 months ago

Self-driving Tesla?

Someone upset with the Genius bar "repair" estimate? ;)

Ban cars.

Apple: Crash detection is a hit. And just to prove it we drove an SUV into one of our stores!

I'll show myself out. Thanks

Actually that’s the new drive thru apple is testing.
People were hurt. Now is probably not the best time for jokes.
Score: 61 Votes (Like | Disagree)
ProfessionalFan Avatar
20 months ago
I can't believe how many people in here are making jokes about this. I hope you're children who don't know better because otherwise, well I have no words.

Wishing the best for all those involved.
Score: 40 Votes (Like | Disagree)
erikkfi Avatar
20 months ago
I’m glad so many are using this tragic situation as an opportunity to post an easy joke.
Score: 39 Votes (Like | Disagree)
MathersMahmood Avatar
20 months ago
Damn hope those injured recover and aren’t seriously wounded.
Score: 28 Votes (Like | Disagree)
syawin Avatar
20 months ago

Someone upset with the Genius bar "repair" estimate? ;)
Wow, really sensitive; I'm sure everyone affected by this tragedy appreciates your snarky comment.
Score: 27 Votes (Like | Disagree)
UltimateSyn Avatar
20 months ago
I was just in that plaza last night and in that Apple Store the other day. Hope everybody is ultimately okay.
Score: 24 Votes (Like | Disagree)