Tim Cook Talks iPhone 14 Emergency SOS via Satellite, Future of Twitter, and More in New Interview

In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company.


In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its hiring amid economic uncertainty. "That means we're continuing to hire, but not everywhere in the company are we hiring," Cook said, amid reports the company has halted hirings. In the full interview, Cook talked about the ‌iPhone‌ 14's Emergency SOS via Satellite feature, which launched earlier this week to ‌iPhone‌ 14 users in the United States and Canada.

I'm a hiker, and so I'm frequently out in places where there is no service, and you don't want there to be poles out there either. But now, to have the ability to contact in the event of an emergency is huge. You know, if you go to national parks, they are largely not covered by cellular service, and so this happens to people all the time, and it feels so great to be able to talk to a satellite hundreds of miles away traveling at 15,000 miles an hour.

Cook also touched on Apple's stance on privacy, saying the company does not believe in "sucking that information [user data] up into the cloud to make decisions off of it." Cook added: "We believe in getting the bare minimum level of information that we need to provide somebody a service."

For the first time, Cook also commented on recent developments at Twitter following its takeover by Tesla CEO Elon Musk. When asked about what the recent changes mean for the relationship between Twitter and Apple and the app's presence on the ‌App Store‌, Cook said: "They say that they're going to continue to moderate, and so I count on them to do that because I don't think anybody really wants hate speech on their platform."

During the interview, Cook declined to respond directly to a question regarding his future at Apple, saying instead, "it's a privilege of a lifetime to be here," and "I get to work with people I really love to work with and spend time with them. And so, there's a lot of joy in my life because of Apple. And it's really hard to envision life without Apple."

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro on Desk Centered 1

Survey: Nearly 70% of Users Plan to Upgrade to iPhone 17

Monday September 1, 2025 8:24 am PDT by
A new survey has found that nearly seven in ten iPhone owners in the United States plan to upgrade to an iPhone 17 model, signaling strong demand ahead of Apple's expected unveiling of the devices at its September 9 keynote. Smartphone price comparison platform SellCell surveyed over 2,000 U.S.-based iPhone users in August to assess upgrade interest and brand loyalty before Apple's event....

Top Rated Comments

TheYayAreaLiving ?️ Avatar
37 months ago
I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago

Cook is leaving Apple?
He pretty much confirmed that he is not going anywhere anytime soon. Tim Cook: "A Lot of joy to be at Apple and It's really hard to envision life without Apple". There you have it, folks. He's not retiring anytime soon.
Score: 13 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
37 months ago
Tim is a great CEO and I also believe him to be a good and humble person.
Score: 10 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
37 months ago

He pretty much confirmed that he is not going anywhere. Tim Cook: Lot of joy and It's really hard to envision life without Apple. There you have it, folks. He's not retiring anytime soon.
I concur. I can’t really blame him for staying though, he made Apple omnipresent and the most powerful company in the world. Quite impressive imo.
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago

Tim’s babies are AR/VR and Apple Cars. If both fails, he is gone. If he fails on cars, he is gone.
I agree! It's been a very long time since Apple has introduced any new products (that were not in the market) under Tim Cook. Tim Cook's focus is not much on introducing new Apple products. He is not seemed to be product-focused. He is more into services. It will be interesting to see how AR/VR will play in the market under his leadership.


I think he’ll retire by the end of the decade — this would put him at 70. Or it could be sooner. Craig is 53 now, so maybe the transition should happen sooner.
That's a possibility but I don't think he will be leaving anytime soon. The whole Apple's leadership has changed so much and Cook and Eddy Cue are pretty much the only ones left. I'm not sure if Craig will be the one taking the role of the CEO.
Score: 8 Votes (Like | Disagree)
User 6502 Avatar
37 months ago

I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
It doesn’t take much to impress you ?
Score: 6 Votes (Like | Disagree)