Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg. That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."

16 inch macbook pro christmas lights
During October's earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The ‌MacBook Air‌ launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
Apple iPhone 14 color lineup feature

Apple Now Selling Refurbished iPhone 14 Models

Friday May 24, 2024 11:15 am PDT by
Apple today added refurbished iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max devices to its online store for refurbished products, offering the prior-generation iPhones at a discount for the first time since their 2022 launch. The iPhone 14 is available starting at $619, the iPhone 14 Pro is available starting at $759, and the iPhone 14 Pro Max is available starting at $849. ...
top stories 25may2024

Top Stories: iOS 17.5.1 Fixes Concerning Photos Bug, All-New iPhone 17 Model Rumored, and More

Saturday May 25, 2024 6:00 am PDT by
It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026. Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
20 months ago
How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
20 months ago

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I'd like to see Apple cut the cost to upgrade memory and storage. $200 to go from 8GB memory to 16GB, $400 to go from 16GB memory to 32GB, $200 to go from 512GB storage to 1TB, etc. is a rip off.
Score: 18 Votes (Like | Disagree)
1557750 Avatar
20 months ago
How bout actual deals for your loyal customers…?
Score: 14 Votes (Like | Disagree)
JPack Avatar
20 months ago
Only 10 percent? Isn't that what Best Buy or B&H typically offers customers with their regular sales?
Score: 11 Votes (Like | Disagree)
alexandr Avatar
20 months ago
You know what would boost sales? Updated MBP's!
Score: 7 Votes (Like | Disagree)
DeepIn2U Avatar
20 months ago

('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg ('https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline'). That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."



During October's earnings call ('https://www.macrumors.com/2022/10/27/macs-revenue-decline-december-quarter/'), Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The MacBook Air launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

Article Link: Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses ('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')
Are we sure this is to 'BOOST' sales vs bring up current sales?

'Boost' seems to be a word used to stir emotion, rather than more factual. Nowhere in that article is the word 'Boost' used.
https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline




How bout actual deals for your loyal customers…?
Here Here!!

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I third the motion.

VERY terrible of Apple to not even think of loyal consumer base here, who's supported them. Apple, remember to ALWAYS honour your consumer first, then your corporate users. Consumers are the SOLE reason you exist in the corporate market in the first place!

The Lisa / Lisa II, Newton (all iterations), and many other grey-box Apple comps - all tried and miserably failed at entering and getting recognition and a foothold in the corporate market. What succeeded was:
Macintosh (desktop publishing era)
iPod
iPhone
PowerBook G3/G4's
iMac,
iPad
and just about every other computing device there after. ALL consumers!
Score: 7 Votes (Like | Disagree)