Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses
Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg. That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."

During October's earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.
Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.
Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.
The MacBook Air launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.
Popular Stories
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Google made waves yesterday by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.
Current Development Status
Apple is actively working on new chips specifically...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube.
During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system.
macOS 16 Name?
Every year ...
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices.
In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...