Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg. That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."

16 inch macbook pro christmas lights
During October's earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch ‌MacBook Pro‌ models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch ‌MacBook Pro‌, but the 14 and 16-inch ‌MacBook Pro‌ models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The ‌MacBook Air‌ launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 ‌MacBook Pro‌ sales.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
34 months ago
How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
34 months ago

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I'd like to see Apple cut the cost to upgrade memory and storage. $200 to go from 8GB memory to 16GB, $400 to go from 16GB memory to 32GB, $200 to go from 512GB storage to 1TB, etc. is a rip off.
Score: 18 Votes (Like | Disagree)
1557750 Avatar
34 months ago
How bout actual deals for your loyal customers…?
Score: 14 Votes (Like | Disagree)
JPack Avatar
34 months ago
Only 10 percent? Isn't that what Best Buy or B&H typically offers customers with their regular sales?
Score: 11 Votes (Like | Disagree)
alexandr Avatar
34 months ago
You know what would boost sales? Updated MBP's!
Score: 7 Votes (Like | Disagree)
DeepIn2U Avatar
34 months ago

('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg ('https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline'). That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."



During October's earnings call ('https://www.macrumors.com/2022/10/27/macs-revenue-decline-december-quarter/'), Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The MacBook Air launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

Article Link: Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses ('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')
Are we sure this is to 'BOOST' sales vs bring up current sales?

'Boost' seems to be a word used to stir emotion, rather than more factual. Nowhere in that article is the word 'Boost' used.
https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline




How bout actual deals for your loyal customers…?
Here Here!!

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I third the motion.

VERY terrible of Apple to not even think of loyal consumer base here, who's supported them. Apple, remember to ALWAYS honour your consumer first, then your corporate users. Consumers are the SOLE reason you exist in the corporate market in the first place!

The Lisa / Lisa II, Newton (all iterations), and many other grey-box Apple comps - all tried and miserably failed at entering and getting recognition and a foothold in the corporate market. What succeeded was:
Macintosh (desktop publishing era)
iPod
iPhone
PowerBook G3/G4's
iMac,
iPad
and just about every other computing device there after. ALL consumers!
Score: 7 Votes (Like | Disagree)