Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses
Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg. That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."
During October's earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.
Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.
Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.
The MacBook Air launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.
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Apple's 2021 MacBook Pro lineup has seen consistent discounts over the past few weeks, but it's been rare for every model to have all-time low prices at once. Today on Amazon you'll find just that, with both 14-inch and 16-inch versions of the MacBook Pro getting record low markdowns in every configuration.
14-inch MacBook Pro
Starting with the 8-Core M1 Pro/512GB 14-inch MacBook Pro, this...
It's been a few weeks since we tracked deals on every model of the 2021 MacBook Pro, but today Amazon is providing just that, with a new all-time low price on one 14-inch model. In total, these deals reach up to $499 off select notebooks, with some of the biggest markdowns to date.
14-inch MacBook Pro
Starting with the 8-Core M1 Pro/512GB 14-inch MacBook Pro, this model is available for $1,599...
We're tracking quite a few discounts across Apple's 2021 MacBook Pro lineup, with up to $399 off both 14-inch and 16-inch models. All of the deals below can be found on Amazon, and many of them require you to head to the checkout screen before you will see the discounted price.
14-inch MacBook Pro
For the 14-inch MacBook Pro, only the 10-core M1 Pro/1TB SSD model is on sale at $2,099.99, down ...
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The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices.
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Top Rated Comments
'Boost' seems to be a word used to stir emotion, rather than more factual. Nowhere in that article is the word 'Boost' used.
https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline
Here Here!!
I third the motion.
VERY terrible of Apple to not even think of loyal consumer base here, who's supported them. Apple, remember to ALWAYS honour your consumer first, then your corporate users. Consumers are the SOLE reason you exist in the corporate market in the first place!
The Lisa / Lisa II, Newton (all iterations), and many other grey-box Apple comps - all tried and miserably failed at entering and getting recognition and a foothold in the corporate market. What succeeded was:
Macintosh (desktop publishing era)
iPod
iPhone
PowerBook G3/G4's
iMac,
iPad
and just about every other computing device there after. ALL consumers!