Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg. That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."

16 inch macbook pro christmas lights
During October's earnings call, Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The ‌MacBook Air‌ launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

Top Rated Comments

TheYayAreaLiving ? Avatar
3 weeks ago
How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
Score: 18 Votes (Like | Disagree)
sw1tcher Avatar
3 weeks ago

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I'd like to see Apple cut the cost to upgrade memory and storage. $200 to go from 8GB memory to 16GB, $400 to go from 16GB memory to 32GB, $200 to go from 512GB storage to 1TB, etc. is a rip off.
Score: 18 Votes (Like | Disagree)
iDarth_Betar Avatar
3 weeks ago
How bout actual deals for your loyal customers…?
Score: 14 Votes (Like | Disagree)
JPack Avatar
3 weeks ago
Only 10 percent? Isn't that what Best Buy or B&H typically offers customers with their regular sales?
Score: 11 Votes (Like | Disagree)
alexandr Avatar
3 weeks ago
You know what would boost sales? Updated MBP's!
Score: 7 Votes (Like | Disagree)
DeepIn2U Avatar
3 weeks ago

('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')

Apple is offering small and midsize businesses up to 10 percent off 14 and 16-inch MacBook Pro models in an effort to boost Mac sales in the holiday quarter, reports Bloomberg ('https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline'). That is a larger discount than businesses are typically offered, with Apple describing the deal as a "very special Mac campaign."



During October's earnings call ('https://www.macrumors.com/2022/10/27/macs-revenue-decline-december-quarter/'), Apple CFO Luca Maestri said that Apple expects Mac revenue to "decline substantially" year over year in the period between October and December.

Mac sales will drop because in 2021, Apple had a lineup of new Macs that included the 14 and 16-inch MacBook Pro models. In 2022, there are no Mac updates planned for the final months of the year, and nothing available to spur holiday sales.

Apple in June refreshed the MacBook Air and the 13-inch MacBook Pro, but the 14 and 16-inch MacBook Pro models will not see an update until 2023. Apple also has not refreshed the iMac, the Mac mini, or the Mac Pro this year.

The MacBook Air launch in June pushed significant Mac sales in the fourth fiscal quarter of 2022 with Macs responsible for $11.5 billion in revenue, but there will apparently not be enough momentum to match 2021 MacBook Pro sales.

Article Link: Apple Aiming to Boost Holiday Mac Sales With Promotions for Businesses ('https://www.macrumors.com/2022/11/14/apple-mac-sales-business-discount/')
Are we sure this is to 'BOOST' sales vs bring up current sales?

'Boost' seems to be a word used to stir emotion, rather than more factual. Nowhere in that article is the word 'Boost' used.
https://www.bloomberg.com/news/articles/2022-11-14/apple-offers-rare-macbook-deal-to-businesses-to-counter-decline




How bout actual deals for your loyal customers…?
Here Here!!

How about cutting the prices of the existing MacBooks in the lineup for regular consumers?
I third the motion.

VERY terrible of Apple to not even think of loyal consumer base here, who's supported them. Apple, remember to ALWAYS honour your consumer first, then your corporate users. Consumers are the SOLE reason you exist in the corporate market in the first place!

The Lisa / Lisa II, Newton (all iterations), and many other grey-box Apple comps - all tried and miserably failed at entering and getting recognition and a foothold in the corporate market. What succeeded was:
Macintosh (desktop publishing era)
iPod
iPhone
PowerBook G3/G4's
iMac,
iPad
and just about every other computing device there after. ALL consumers!
Score: 7 Votes (Like | Disagree)

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