Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase

Apple is working on an updated Siri experience that moves away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.

hey siri banner apple
In his latest "Power On" newsletter, Gurman said that Apple is working on a way for ‌Siri‌ to be able to understand phrases and commands without the need to use "Hey ‌Siri‌," simply saying "‌Siri‌" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.

The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.

The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.

Gurman also today reported that Apple is working to further integrate ‌Siri‌ into third-party services and apps to provide more context and assistance to users.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...

Top Rated Comments

Schizoid Avatar
37 months ago
Why not keep “Hey Siri” and fix the rest of it?
Score: 152 Votes (Like | Disagree)
dsaponaro Avatar
37 months ago
This is great! I’ll soon be able to get the wrong answers to my inquiries even easier!
Score: 99 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
37 months ago
Honestly, Siri needs more work then “Hey Siri”.
Score: 84 Votes (Like | Disagree)
nt5672 Avatar
37 months ago
Why not just scrap Siri and start over. Apple ignored Siri for like 5 years after introduction. Everyone else has moved on to something that works. Changing "Hey Siri" is not going to fix it.
Score: 69 Votes (Like | Disagree)
MrRom92 Avatar
37 months ago
Actual exchange I had last night:

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, I’m not sure who’s speaking. Who is this?”

Me: “David”


HomePod: “I’m sorry, you must set automations at least one minute in advance”


Me: “Hey Siri, just turn off the fan”

Siri: “okay”
Score: 54 Votes (Like | Disagree)
1557750 Avatar
37 months ago
Just $8 a month to drop the “hey”.
Score: 50 Votes (Like | Disagree)