Amazon Prime Early Access: Apple TV 4K Available at Near Record-Low Price of $109.99

Update: While Amazon was selling the Apple TV 4K models at record-low prices of $104.49 for the 32GB model and $123.49 for the 64GB model earlier today, prices have increased slightly to $109.99 and $128.99 respectively. These are still terrific prices, however, so this remains an excellent opportunity to pick up one of Apple's streaming boxes.

Our original article remains as initially published below.


Amazon's fall Prime Early Access Sale has kicked off, and with it comes the best deal on the Apple TV 4K that we've ever seen. You can get the 32GB model for $104.49, down from $179.00.

You will need an active Amazon Prime subscription to see this deal, and many others during Prime Early Access. You can get one month of Amazon Prime for free when signing up this week, and afterwards the service will renew at $14.99 per month or $139 per year.

prime early access apple tvNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This is the best price we've ever tracked on the 2021 Apple TV 4K. This is the model that comes with the A12 Bionic chip and the new Siri Remote. The 64GB model is also available at an all-time low price at $123.49, down from $199.00.


We will continue to track Prime Early Access deals as the event continues, so be sure to keep an eye on our front page for more news and on our main Prime Early Access article for more Apple deals. Remember that you can sign up for Amazon Prime for free for one month to take advantage of the deals.

Related Roundup: Apple Deals

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
Apple Logo Spotlight

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by
In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...
Liquid Glass App Store Feature

App Store and Apple TV Experiencing Outage

Tuesday January 20, 2026 4:36 pm PST by
Apple's App Store, iTunes Store, and Apple TV service are experiencing an outage at the current time, according to Apple's System Status page. Apple says that some users may be experiencing issues with the App Store and iTunes Store. Apple also says some users may be seeing intermittent issues with Apple TV. The Apple TV Channels feature is down too, and users may be unable to access some...
airtag prime day 2

Apple Developing AirTag-Sized AI Pin With Dual Cameras

Wednesday January 21, 2026 12:31 pm PST by
Apple is working on a small, wearable AI pin equipped with multiple cameras, a speaker, and microphones, reports The Information. If it actually launches, the AI pin will likely run the new Siri chatbot that Apple plans to unveil in iOS 27. The pin is said to be similar in size to an AirTag, with a thin, flat, circular disc shape. It has an aluminum and glass shell, and two cameras at the...

Top Rated Comments

ChromeAce Avatar
43 months ago
Yeah well a certain website warns caution, this model is approaching the end of its cycle.
Score: 11 Votes (Like | Disagree)
contacos Avatar
43 months ago
Here in Germany the prime sale is such a joke. I see discounts of like 28 cents on products ?
Score: 5 Votes (Like | Disagree)
kanki1985 Avatar
43 months ago
Great deal, I really dont care about any new model. The current appleTV is great at streaming (including HDR and Atmos) which is my primary use case and for that I don't need a more powerful hardware!
Score: 5 Votes (Like | Disagree)
jsavvy Avatar
43 months ago
At this price I snagged one without hesitation…won’t be upset if a new model comes out since my other streaming devices are getting slow and glitchy. Ok, maybe a little upset if the new version is $100 or less, but this is Apple we’re talking about.
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
43 months ago
I have an Apple TV HD with a dying remote. The Siri Remote alone is $59. The whole Apple TV 4K for $50 more seems good. Don’t really care about a new model, these don’t change much from one gen to the next.
Score: 3 Votes (Like | Disagree)
Nautilus007 Avatar
43 months ago
New model incoming!
Score: 3 Votes (Like | Disagree)