Apple Shares New 'Chase' Ad Touting iPhone 14 Pro Camera Features

Apple today shared a new ad designed to highlight iPhone 14 Pro camera features that include the 48-megapixel Main camera, Action mode when capturing video, Cinematic mode for movie-like shots, and zoom options.


In the spot, a filmmaker uses the ‌iPhone 14‌ Pro to shoot a series of action sequences, including a chicken running, a restaurant fight scene, a dance number, stop motion animation, a car chase, a helicopter ride, and more. The ad ends with the tagline "Our most Pro camera ever."

Apple improved all three cameras in the ‌iPhone 14‌ Pro models, with the 48-megapixel Main camera allowing for full resolution ProRAW footage. Action mode is able to capture 2.8K video with gimbal-like stabilization, while Cinematic mode now works in 4K at 24 frames per second.

The ‌iPhone 14‌ Pro and ‌iPhone 14‌ Pro Max are priced starting at $999 and can be purchased from Apple's website.

Top Rated Comments

WilliamG Avatar
20 months ago
The 0.0000001% of people who take action video will be very happy.
Score: 11 Votes (Like | Disagree)
citysnaps Avatar
20 months ago

The 0.0000001% of people who take action video will be very happy.
You'd be surprised at what kids come up with. It just takes a wee bit of imagination and ambition.

Sadly, so many adults today have let their imaginations become calcified and sclerotic.
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
20 months ago
Very creative!

Instead of the Chicken Rooster ?, Apple should have used Roadrunner to capture the shots with the iPhone Pro camera.
Score: 8 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
20 months ago
Love the bicycle wheel cam rig! Authentic Apple Think Different mentality. Lol.
Score: 7 Votes (Like | Disagree)
Tofupunch Avatar
20 months ago

This was fun to watch. Loved the still motion rodent riding a skateboard.

Now all I need is a lil production money.
A helicopter can't be that much to rent, right? ;)
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
20 months ago
In the spot, a filmmaker uses the iPhone 14 Pro to shoot a series of action sequences, including a chicken running...
Inspired by Rocky?

Score: 6 Votes (Like | Disagree)

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