App Store Prices to Increase in Europe Next Month

Apple today announced that, as early as October 5, prices of App Store apps and in-app purchases will increase in all countries and territories that use the euro. The increases are the result of the euro's weakness against the U.S. dollar currently.

iOS App Store General Feature JoeBlue
Prices of apps and in-app purchases will also increase in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam, according to Apple.

For those unfamiliar with how App Store pricing works, Apple provides developers with preset tiers that they can price their app at, and these tiers will be increasing for the euro next month. For example, tier one will be rising from €0.99 to €1.19, while the maximum tier is set to increase from €999 to €1,199, according to Apple.

Apple periodically adjusts its App Store price tiers around the world and more information about this increase can be found on Apple's developer website. Some developers may adjust the price tier of their app to adjust for the increases.

Auto-renewable subscriptions are not affected by the price increases.

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on MacBook, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
maxresdefault

In-Depth iPhone Battery Experiment Pits Slow Charging Against Fast Charging

Friday November 7, 2025 1:19 pm PST by
HTX Studio this week shared the results from a six-month battery test that compared how fast charging and slow charging can affect battery life over time. Using six iPhone 12 models, the channel set up a system to drain the batteries from five percent and charge them to 100 percent over and over again. Three were fast charged, and three were slow charged. Another set of iPhones underwent...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...

Top Rated Comments

WiiDSmoker Avatar
41 months ago
All Apple does is nickel and dime now while continuously releasing half baked software and hardware.
Score: 37 Votes (Like | Disagree)
Alex_Mac Avatar
41 months ago

All Apple does is nickel and dime now while continuously releasing half baked software and hardware now.
Nah, nothing is worse than the obsession Apple has with urban rap culture and music that’s shoving down our throats with every Apple event or product promotion. The whole thing is just cringe and bad acoustic for the ears.
Score: 27 Votes (Like | Disagree)
syklee26 Avatar
41 months ago
We all know that when Euro regains its strength against USD Apple will not reduce the app prices. Companies will always find ways to increase price without backlash.

BTW, I haven’t paid for apps in ages. Haven’t seen good enough apps recently worth purchasing.
Score: 21 Votes (Like | Disagree)
babyexercise Avatar
41 months ago

While Apple certainly is a large corporation, they don't set foreign exchange rates. If they had that level of power, the EU wouldn't dare try to regulate them, lol.
Do you think Apple will decrease prices for these countries when USD drops later? Lol xd
Score: 19 Votes (Like | Disagree)
T Coma Avatar
41 months ago
When pressed on the matter, Apple CEO Tim Cook said, “This 20% increase has, like, absolutely nothing to do with the EU mandating use of USB-C on iPhones,” while appearing to stifle a laugh. “No, I’m totally serious!” exclaimed Cook while turning red and covering his mouth. “I mean, we’re also charging more in like Chile or whatever,” he fitfully added. After a brief time to compose himself, Cook said, “But we’ll be sure to lower those charges when the exchange rate allows,” before inexplicably bolting from the room.
Score: 16 Votes (Like | Disagree)
exoticSpice Avatar
41 months ago

All Apple does is nickel and dime now while continuously releasing half baked software and hardware now.
Oh enough with the complaining. Like Google and Microsoft don't release half baked software and hardware. Apple is run by humans not Angels.

Remember the iPhone 4 anntenta gate under Steve and iPhone 6 bend gate. Mistakes happen. Geez. Like you guys are perfect in your jobs and the company you work for is perfect.

It's not Apples fault the Euro is weak.
Score: 15 Votes (Like | Disagree)