Apple's Financial Chief Luca Maestri Sells Apple Shares Worth Over $16 Million

Apple's chief financial officer Luca Maestri sold 96,735 shares of Apple stock valued at around $16.9 million in two transactions completed on Wednesday, according to a filing with the U.S. Securities and Exchange Commission (SEC) released today.

apple cfo luca maestri
The transactions were made pursuant to a predetermined trading plan adopted by Maestri in November 2021 and modified in February 2022, in accordance with insider trading laws. Maestri still holds around 110,000 shares of Apple stock following the sale, according to the SEC filing.

Maestri joined Apple in 2013 and is part of the company's senior executive team, reporting directly to CEO Tim Cook. As chief financial officer, he oversees Apple's accounting, financial planning and analysis, treasury, investor relations, internal auditing, real estate, business support, and tax functions, according to Apple.

Apple's stock closed at $171.52 today and is up nearly 32% since mid-June. Last month, Apple reported a new June quarter record with $83 billion revenue, driven by sales of iPhones and the company's growing portfolio of services.

This story has been updated to reflect an amendment made to the SEC filing. The original form indicated that Maestri's predetermined trading plan was adopted in November 2020, but the amended form indicates the plan was adopted in November 2021.

Top Rated Comments

TVreporter Avatar
17 months ago
Good for him - now he’ll be able to max out the ram on the upcoming Mac Pro.
Score: 53 Votes (Like | Disagree)
mattoruu Avatar
17 months ago

Either he knows a recession is coming or come Fall, Apple stocks may be down. So he pulled the trigger. But good for him. ?
It is neither of those two reasons you just gave. This sale was part of a predetermined plan put into place years ago. It was a predetermined sale of a predetermined amount of shares at a predetermined date. If the stock price was down, the sale would have executed as planned. If the stock price was up, the sale would have executed as planned. If the economy was doing well, the sale would have executed as planned. If the economy was doing poorly, the sale would have executed as planned. If Apple had record profit, the sale would have executed as planned. If Apple had a surprise profit decline, the sale would have executed as planned. (So on and so forth.)

This is (one of many reasons) why company executives utilize plans like this to sell their shares (to avoid the appearance that they are selling based on any insider knowledge and such). It‘s called “Rule 10b5-1”.

(Note: I own no stock in Apple. No financial interest at all.)
Score: 45 Votes (Like | Disagree)
Joe Rossignol Avatar
17 months ago

Either he knows a recession is coming or come Fall, Apple stocks may be down. So he pulled the trigger. But good for him. ?
That's not how it works at all. Senior executives like Luca Maestri have a predetermined trading plan in accordance with insider trading laws.


Oh boy stock market in for a rude awakening anyway joe said it’s the best economy ever ???
Just FYI, AAPL is up nearly 32% since mid-June.
Score: 40 Votes (Like | Disagree)
Abazigal Avatar
17 months ago
Good for him.
Score: 18 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
17 months ago

That's not how it works at all. Senior executives like Luca Maestri have a predetermined trading plan in accordance with insider trading laws.


Just FYI, AAPL is up nearly 32% since mid-June.

It is neither of those two reasons you just gave. This sale was part of a predetermined plan put into place years ago. It was a predetermined sale of a predetermined amount of shares at a predetermined date. If the stock price was down, the sale would have executed as planned. If the stock price was up, the sale would have executed as planned. If the economy was doing well, the sale would have executed as planned. If the economy was doing poorly, the sale would have executed as planned. If Apple had record profit, the sale would have executed as planned. If Apple had a surprise profit decline, the sale would have executed as planned. (So on and so forth.)

This is (one of many the reasons) why company executives utilize plans like this to sell their shares (to avoid the appearance that they are selling based on any insider knowledge and such). It‘s called “Rule 10b5-1”.

(Note: I own no stock in Apple. No financial interest at all.)
Well explained. Thank you! ? ??
Score: 18 Votes (Like | Disagree)
incoherent_1 Avatar
17 months ago
I’d be smiling like a Bond villain too if I just made $16 mil!
Score: 11 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
anker new xmas 1

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
top stories 2dec2023

Top Stories: iOS 17.1.2 Released, NameDrop Misinformation, and More

Saturday December 2, 2023 6:00 am PST by
Apple employees are back to work following a Thanksgiving break, and that means this week saw a number of new operating system updates for both public release and beta testing. This week also saw some misinformation about Apple's new NameDrop feature making the rounds, while Apple and Goldman Sachs appear to be on the verge of a break-up in their Apple Card and savings account partnership,...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
m2 macbook air green

Get Apple's M2 MacBook Air and M3 MacBook Pro for Record Low Prices

Friday December 1, 2023 6:59 am PST by
Best Buy is discounting a collection of MacBook Air and MacBook Pro models to all-time low prices today. We're tracking these deals below in addition to great discounts on the Apple Pencil 2 and Apple Watch Ultra 1. MacBook Air Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...