Employee Claims Apple Has Threatened Termination Over Viral TikTok Video

An Apple employee says that Apple, a company she has worked at for over six years, is threatening to fire her over a viral TikTok video she made where she provides basic, commonsense, and publicly available tips on what to do if your iPhone is stolen.

apple employee viral tiktok firing claim
The employee, Paris Campbell, has nearly half a million followers on TikTok, with over 17.7 million likes at the time of writing. Until a video last week, Campbell had never publicly identified herself as an Apple employee; instead, she often shared her work as a stand-up comedian and reaction videos to funny and quirky content posted on the app.

A week ago, Campbell responded to another person's TikTok in which they explained they had their ‌iPhone‌ stolen and then received messages from the thieves threatening to sell their private information on the black market. The victim had tracked their ‌iPhone‌ with Find My and found out it was in China.

Specifically, in their messages to the victim, the thieves tried to convince them to remove the stolen ‌iPhone‌ from their Apple ID account to bypass Activation Lock. Doing so is strongly recommended against as that would render the device usable and benefit no one but the criminals.

In her video responding to the distressed victim, Campbell began by saying, "I can't tell you how exactly I know this information, but I can tell you for the last six years I've been a certified hardware engineer for a certain company that likes to talk a lot about fruit." Campbell goes on to strongly advise against removing the ‌iPhone‌ from the ‌Apple ID‌ and goes on to explain Activation Lock.

As a reminder, Activation Lock automatically requires users to unlock their ‌iPhone‌, iPad, Mac, or Apple Watch after it's been erased with their ‌Apple ID‌ password if it's still connected to an account. Without the ‌Apple ID‌'s password or the password used to unlock the device previously, the ‌iPhone‌, in this case, is rendered entirely useless.

Campbell, in her video, provides only handy tips for the victim and reassurance that despite the thieves' claim they have access to private information, they don't. Campbell concludes the video by advising the victim to ignore the messages. The video has over 7.4 million views at the time of writing.

Just a few days after posting that video, Campbell posted another video explaining what had happened. She said she received a call from her manager telling her that she had breached Apple policy by publicly identifying herself as an Apple employee. Apple's policy, however, does not limit employees from publicly identifying themselves as Apple employees but only requires them to maintain Apple's image and reputation in their online presence.

Dozens of Apple engineers publicly identify themselves as Apple employees on Twitter, often interacting with the community and sharing their excitement about what they have been working on post-announcement.

"If you ask me, reinforcing the public's confidence in Apple's security is not something that makes the company look bad, especially when it reaches 5 million people," Campbell said in her follow-up video. "If we want to get technical, I've never actually identified myself as an Apple employee until this video," she continued.

Her manager told her that Apple does not pay for her to "make TikTok videos," and Campbell agrees, saying it's just something she enjoys doing in her spare time."Apple, you didn't hire me to make TikTok videos, but apparently, I'm really good at it. Talking about your products and tech in general and how people can deal with it in their everyday life is kind of the thing that I'm best at," Campbell said.

"Maybe instead of reprimanding me, you should be looking through the comments and seeing the amount of people that are thanking me." "I work for Apple and would very much like to stay working for Apple. For the last almost six years, I have been a stellar employee, and that's evident by getting exceeded expectations on almost every single one of my reviews."

"There was a time when Apple used to respect when people did things that are really wacky and out of the box. This is definitely wacky and out of the box," Campbell concludes her video by saying. Since posting the follow-up video, Campbell's employment status remains unknown, and she has not addressed the controversy since. We've reached out to Apple for comment.

Top Rated Comments

sfwalter Avatar
7 weeks ago
Sad when corporate policies get in way of someone trying to help. It’s not like she was giving away any trade secrets.
Score: 72 Votes (Like | Disagree)
q64ceo Avatar
7 weeks ago
I get a feeling that there's more to the story here.
Score: 51 Votes (Like | Disagree)
Smici Avatar
7 weeks ago
The biggest mistake what she had done is that she used tiktok.
Score: 45 Votes (Like | Disagree)
Skiefire Avatar
7 weeks ago
The initial reprimand was probably an overreaction by a numpty manager at Apple, but her followup criticising them publicly will be what gets her fired.
Score: 38 Votes (Like | Disagree)
Pankeborg Avatar
7 weeks ago
Specifically, in their messages to the victim, the thieves tried to convince them to remove the stolen ‌iPhone‌ from their Apple ID ('https://www.macrumors.com/guide/apple-id/') account to bypass Activation Lock.

I don't get it. Obviously you shouldn't follow the advice of the thieves that stole your phone. You don't need a tiktoker telling you that.

I also don't get why the tiktoker has to mention that she works for Apple. What she says after that is public information.
Score: 29 Votes (Like | Disagree)
Loismustdie1 Avatar
7 weeks ago
That's why you never broadcast where you work when doing PERSONAL social media engagement. Even then, you need to be very careful what you say if you choose to discuss a product your job creates or promotes. Things can get hairy really quickly otherwise.
Score: 28 Votes (Like | Disagree)

Related Stories

apple store tower theatre

Apple Holds Meeting With Retail Staff to Discuss Recent Unionization Activities

Tuesday August 23, 2022 12:40 pm PDT by
Apple is doubling down on its efforts to comfort retail employees and dampen any possible resurgence of active unionization in its 270+ stores by downplaying the significance of Apple Towson Town Center as the first store to unionize. According to employees who were present in recent meetings, Apple is making a "grass is not greener on the other side" argument even before the Apple Towson union...
apple park sunset

Apple Requiring Employees to Return to Office 3x Per Week Starting on September 5

Monday August 15, 2022 3:37 pm PDT by
Apple today informed corporate employees that they must return to the office for three days starting the week of Monday, September 5, reports Bloomberg. Apple will require employees work in-person on Tuesday, Thursday, and a third day that will vary by team as part of a hybrid return-to-work plan. Apple initially planned to require employees to return to the office three days a week in May,...
apple park at night 1

Apple Employees Reportedly Petitioning Against Plan to Return to Office 3x Per Week

Sunday August 21, 2022 11:27 pm PDT by
Apple employees are reportedly petitioning against the company's plan to require workers to return to in-person work at the office three days a week starting next month. Earlier this month, Apple informed corporate employees that they must return to the office for three days a week starting early next month. The current plan will require staff to come to the office on Tuesday, Thursday, and...
apple store palo alto

Apple Agrees to Improve Working Conditions for Retail Employees Amid Unionization Efforts

Thursday June 2, 2022 3:26 pm PDT by
Apple is planning to make employee schedules at retail locations more flexible in an attempt to improve working conditions, reports Bloomberg. The changes come as employees in some Apple stores have been working toward unionization. Going forward, Apple will make sure that there are at least 12 hours in between each shift an employee must take on, up from the current 10 hour minimum....
apple grand central

Apple Retail Chief Dissuades Employees From Unionizing in New Video

Wednesday May 25, 2022 9:38 am PDT by
As multiple Apple Stores in the United States work toward unionization, Apple's head of retail Deirdre O'Brien is aiming to thwart employee efforts through an anti-union video that was sent out to retail stores today. Bloomberg shared details on the video, with O'Brien telling employees that unionization could slow workplace progress and could result in a soured relationship between Apple...
towson maryland apple store

President Biden Praises Apple Employees in Maryland for Unionizing

Monday June 20, 2022 10:07 am PDT by
U.S. President Joe Biden this morning said that he was "proud" of Apple employees in Maryland who voted to unionize over the weekend, reports Reuters. Though other Apple retail locations have been discussing unionization, the Maryland employees are the first Apple retail workers to unionize in the United States. "Workers have a right to determine under what condition they are going to work...
iPhone 14 Pro Automatic CAPTCHA Verification 1

iOS 16 Feature for Bypassing CAPTCHAs Will Soon Work With Many More Websites

Wednesday September 28, 2022 9:36 am PDT by
iOS 16 has a new Automatic Verification feature that can bypass CAPTCHA prompts by automatically and privately verifying a user's device and Apple ID account via iCloud. The feature is designed to eliminate the need to tap on images of traffic lights or decipher squiggly text to prove that you are a real human being and not a robot. Automatic Verification is limited to websites and apps that ...
appleparkempty

Apple Employees Protest Hybrid In-Person Work Plan

Tuesday May 3, 2022 8:54 am PDT by
Amid the process of Apple employees returning to in-person work using a hybrid schedule, a group of employees represented by "Apple Together" are protesting the company's current hybrid working policy. Last month, corporate Apple employees in the United States began returning to their offices, ending a two-year work from home policy that Apple implemented during the pandemic. Employees at...

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
dynamic island alan dye

Apple Executives Talk About iPhone 14 Pro's Dynamic Island in New Interview

Sunday October 2, 2022 10:48 am PDT by
In a new interview, Apple's senior vice president of software engineering, Craig Federighi, and Apple's vice president of human interface design, Alan Dye, sat down to discuss the thinking behind the iPhone 14 Pro's Dynamic Island and how it was developed. During the interview with the Japanese magazine Axis, Federighi, who oversees the development of iOS, said Dynamic Island represents the...