Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event - MacRumors
Skip to Content

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

by

Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman.

cook sept 2020 event
Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying that Apple is planning another virtual, pre-recorded event.

Some may have hoped that Apple would resume full in-person events for its headlining iPhone launch this year, but that doesn't seem to be the case. Apple held a mostly digital WWDC event in June but had a limited in-person crowd at Apple Park to watch the pre-recorded keynote and have hands-on time with new products.

Gurman says that Apple may plan to hold two events this fall, similar to the last several years. The September event will focus on the new iPhone and Apple Watch, while the second event in October will be Mac and iPad-focused.

Apple has a long list of products it's aiming to launch this fall, so it's not surprising we could see two events in the coming months. Alongside the new iPhones and Apple Watch, Apple is also planning to announce a new iPad Pro, the second-generation AirPods Pro, and more.

Tag: Mark Gurman

Popular Stories

Apple Watch Ultra 2 Black Titanium

New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed

Sunday August 30, 2026 7:54 am PDT by
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...
Read Full Article • 157 comments
iPhone 18 Pro Dark Cherry Feature

All New iPhone 18 Pro and 'iPhone Duo' Colors Leaked

Wednesday September 9, 2026 8:47 am PDT by
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry. iPhone Duo...
Read Full Article • 54 comments
iPhone Ultra Fold Feature

Foldable iPhone Duo Will Start at $2,000, Won't Launch Until at Least October

Tuesday September 8, 2026 9:45 pm PDT by
Following some recent speculation that Apple could release its foldable phone under the "iPhone Duo" name, it appears that will indeed be the case, according to Bloomberg's Mark Gurman. For months now, the foldable iPhone has generally been referred to as the "iPhone Ultra," even internally, but Apple is apparently going in a different direction for the official name, emphasizing the...
Read Full Article • 198 comments

Top Rated Comments

omglolbbq Avatar
omglolbbq
54 months ago
I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Score: 56 Votes (Like | Disagree)
PowerMacBook Avatar
PowerMacBook
54 months ago
Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
Score: 46 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
Apple Knowledge Navigator
54 months ago
Expectations: Apple will hold events this fall.

Mark Gurman: I've heard Apple may plan to hold events this fall.

Genius.
Score: 36 Votes (Like | Disagree)
P
ps3zocker
54 months ago

I like them much more. Less fluffing around, cool transitions, and a neat look around Apple Park. I hope they don't go back.

The only thing missing is demo fails.
Would be fun if they would release blooper videos or use them as an intro in the future.
Score: 33 Votes (Like | Disagree)
G
gpat
54 months ago
Do you remember how "real" the old events felt compared with these ones?
Like when Jobs demonstrated the iPhone 4, and on WiFi it couldn't load the page because the whole room was connected to the same hotspot?
It felt way more authentic to me.
Now we just have some cringey lines and special effects pasted here and there every 5 minutes just so we don't die out of boredom.
Score: 20 Votes (Like | Disagree)
MajorFubar Avatar
MajorFubar
54 months ago

Steve just made it feel like he actually had just discovered something and wanted to share this new discovery with his friends. He was a master in playing this ecstatic little boy full of enthusiasm.

All these unknown "new kids on the block", no clue who they are, just talk almost like Siri in a made-up way, and they all do the same gestures with their hands and arms. I'm pretty sure they followed the same company-course "How to present a demonstration".

They are just so not natural.
It all becomes fake, except the German accent hardware guy: seems like he knows what he talks about.
And have you noticed how the VPs and Tim always have to pace backwards and forwards grasping their hands but their underlings present their pieces while standing still in front of a chart or something. You've reached the top of your profession when you are allowed to pace backwards and forwards in an Apple event video.
Score: 18 Votes (Like | Disagree)
Read All Comments