Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
Subscribe to the MacRumors YouTube channel for more videos.
Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Tuesday December 23, 2025 8:36 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
Front camera in...
Monday December 29, 2025 10:55 am PST by Juli Clover
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
Tuesday December 30, 2025 10:39 am PST by Juli Clover
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Monday December 22, 2025 8:47 am PST by Joe Rossignol
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
Liquid Glass Slider on Lock Screen
A new slider in the Lock...
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white.
They seem close to some...
Nice having ‘hidden’ details to find within the illustration (EDIT: even more on the wallpaper version)! E.g. Find My and Photos app icon petals, Apple Arcade icon flowers, watch band worm, Siri blooms, iCloud butterfly.
