Apple's Struggles With Long-Rumored AR/VR Headset Detailed in New Report - MacRumors
Skip to Content

Apple's Struggles With Long-Rumored AR/VR Headset Detailed in New Report

The Information's Wayne Ma today published a lengthy report detailing technical and leadership challenges that Apple has faced during development of its long-rumored AR/VR headset, which is currently expected to be announced by the end of 2023.

apple ar headset concept 1

Apple headset render created by Ian Zelbo based on The Information reporting

For example, the report claims that Apple's team working on the headset, led by former Dolby executive Mike Rockwell, regularly had to fight to get help with the project from other parts of the company. As of mid-2017, the team also worked out of office buildings in Sunnyvale, California that were several miles away from Apple's headquarters, which allegedly "helped preserve the group's invisibility to the rest of Apple."

In early 2018, for example, one of Rockwell's team members asked Apple's camera hardware engineering group to add a firmware feature that would improve the speed with which the headset's cameras could capture images and reproject them in a display. Rockwell's group wanted to include the feature in a prototype headset ahead of an important demo for Apple's top 100 employees, known as the T100. The member of Rockwell's group was told the headset wasn't a priority and his group would have to wait until after the iPhone XS shipped later that year.

The report adds that the team considered swappable batteries for the headset that would enable users to wear it for up to eight hours per day, but the idea was eventually scrapped due to the complexities involved. As of 2021, the headset had a battery that could last "several hours, in line with similar products," according to the report.

The full report outlines many other challenges and is a worthwhile read for those interested in the development of Apple's headset.

Bloomberg's Mark Gurman, Takashi Mochizuki, and Debby Wu previously outlined issues that Apple has faced with the headset, ranging from overheating to camera and software challenges. Gurman said the headset will be powered by two chips, with at least one on par with the M1 Pro chip in the latest 14-inch and 16-inch MacBook Pro models.

The Information last year shared a render of Apple's supposed headset based on a "late-stage prototype" that it viewed. The report claimed the headset would have a curved visor with a soft mesh material, swappable headbands, and dual 8K displays. There may even be a third display, according to display industry consultant Ross Young.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

Apple Remnants Vision Pro

Apple Unveils Immersive Horror Film Coming Exclusively to Vision Pro

Tuesday October 13, 2026 5:26 am PDT by
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16. The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio. Apple shared a short video of people reacting to the film while wearing the Vision Pro....
apple vision pro orange

Apple Releases visionOS 27.2

Monday October 26, 2026 10:46 am PDT by
Apple today released visionOS 27.2, the first big update for the visionOS 27 operating system that runs on the Apple Vision Pro. visionOS 27.2 can be downloaded by opening the Settings app, selecting the General section, and choosing Software Update. Installing the update requires the headset to be removed, and a progress bar appears on the EyeSight display. The visionOS 27.2 update...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Seeds watchOS 27.2, tvOS 27.2 and visionOS 27.2 Release Candidates

Monday October 19, 2026 10:25 am PDT by
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has seeded the release candidate versions of watchOS 27.2, tvOS 27.2 and visionOS 27.2. The RCs come a week after Apple released the fourth betas. Registered developers can download the betas through the Settings app on each device. There's no word on what's being added in visionOS 27.2 and tvOS 27.2, but...

Top Rated Comments

59 months ago
We already have a built in, high tech AR/VR capability. It’s called our imagination. It’s free, no installation required.
Score: 12 Votes (Like | Disagree)
59 months ago
This should be something they work on without telling anyone they’re working on it.

because this is one of those things no one cares about until it’s impressive enough that they cannot ignore it.
Score: 11 Votes (Like | Disagree)
filmantopia Avatar
59 months ago

So it won't be for gaming, since apple are awful at gaming. So what will it be for? Design work? browsing reddit on a giant screen?
It'll be for everything, and more (that we simply have not imagined yet). It's a computer that's not bound by a 2D rectangle that sits in front of you.
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
59 months ago
Way too many issues with this product.

I honestly don't think anyone in the AR/VR is interested anymore. Niche Market!
Score: 9 Votes (Like | Disagree)
filmantopia Avatar
59 months ago
With any new major product, huge challenges are to be expected. Otherwise, everyone would already be making incredibly successful AR/VR products. Apple's tenacity and ability to overcome such challenges to produce a desirable, useful product is why Apple is successful at popularizing new platforms. That said, it's interesting to hear about the details.

As far as battery life, this mixed reality headset is looking like it's more in the realm of an "AR Mac"-- so while more battery is always better, it won't NEED to last all day. Whereas the AR glasses, which will launch a few years later, is more like an "AR iPhone", in which case extended battery is more critical.
Score: 8 Votes (Like | Disagree)
erikkfi Avatar
59 months ago
Looking forward to "great, part-day battery life."
Score: 7 Votes (Like | Disagree)
Latest Stories
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
7 hours ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
8 hours ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
8 hours ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
8 hours ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
10 hours ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
11 hours ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
12 hours ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
12 hours ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
12 hours ago
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
Apple Watch Ultra 4 Gets $99 Amazon Discounts, Starting at $699.99
12 hours ago
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
Apple Pay Ad Features Martial Arts Convenience Store Food Fight
12 hours ago
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
Apple Continues to Say Some AI Features Will Have Fees for Extra Usage
12 hours ago
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
Apple Announces Türkiye Expansion Plans as Tim Cook Visits
14 hours ago
Singapore Saved Apple $2.7 Billion in Taxes This Year
Singapore Saved Apple $2.7 Billion in Taxes This Year
14 hours ago
Apple Music's 2026 Artist of the Year is Olivia Dean
Apple Music's 2026 Artist of the Year is Olivia Dean
14 hours ago
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
This Could Be Your Last Chance to Pre-Order the HomeView at a Discount
14 hours ago
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
Some HomePod Mini 2 Buyers Returning Units Over Mac Speaker Issues
15 hours ago
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
MacBook Pro With PROLED XDR Display: Details You Might Have Missed
15 hours ago
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
Satechi Offers MacRumors Readers 30% Off Select Accessories in Early Black Friday Sale
15 hours ago
Leaker Envisions a Shorter iPhone With a New iOS Layout
Leaker Envisions a Shorter iPhone With a New iOS Layout
16 hours ago
Apple to Give You More Control Over When Your Mac Passwords Lock
Apple to Give You More Control Over When Your Mac Passwords Lock
17 hours ago
Siri Is Getting a Better Memory
Siri Is Getting a Better Memory
17 hours ago
iPhone 18e Could Feature Bigger Display and Battery
iPhone 18e Could Feature Bigger Display and Battery
17 hours ago
Apple's Siri Boss May Leave - Here's Who Could Take Over
Apple's Siri Boss May Leave - Here's Who Could Take Over
18 hours ago
Apple Launching Two More New Products This Friday
Apple Launching Two More New Products This Friday
18 hours ago
Apple Store Subscription Sign-Up Controversy Exposed
Apple Store Subscription Sign-Up Controversy Exposed
1 day ago
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year
2 days ago
Apple Taking New Approach to Developing iOS 28 and macOS 28
Apple Taking New Approach to Developing iOS 28 and macOS 28
2 days ago
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
2 days ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
2 days ago