E-Ink iPad Rival 'reMarkable' Sells More Than 1 Million Devices

E-ink tablet maker "reMarkable" has now sold more than one million devices since 2017 and raised money at a valuation of $1 billion, indicating that its unusual minimalist reading- and writing-focused tablet is growing its market share despite competition with fully-fledged tablets like the iPad (via TechCrunch).

The Norway-based startup company, which employs more than 300 people, has announced that it achieved investment from multiple international investors at its $1 billion valuation last year. The company's valuation comes after making revenues of $300 million and operating profits of $31 million in 2021. Founder and CEO Magnus Wanberg said that the company was now closing the investment as a "good indication, a signal out to the world."

The reMarkable 2 launched in 2020, priced at $299, just $30 less than Apple's ninth-generation iPad. While both devices tout their e-reading capabilities and can be used with a stylus accessory for notetaking and annotating PDFs, the reMarkable effectively only allows for reading and writing, with no other functionality. The reMarkable 2 includes features such as handwriting conversion, screen sharing, Wi-Fi connectivity, integration with cloud storage services, and more. Wanberg said:

The future of the tablet as we see it is in the direction that Apple and others are heading, a fusion of laptop and tablet forms... But our offering is a third device, a focussed space for books, drawing, and notes, where you can really avoid distractions and procrastination. That is our positioning.

With these specific purposes in mind, the reMarkable features an e-ink display that is gentler on the eyes than a display that directly emits light, a textured screen for a paper-like feel, and an ultra-slim design. The company claims that customers do not need to buy a new device for at least 10 years after purchasing a reMarkable tablet.

With an E-reader and you own and use it for quite a long time. In our business, it's not a new-model-every-year dynamic. There is no emphasis on new model ownership. We don't want to force our company to slap on some iteration for the sake of it. There is true innovation, major steps in terms of what we can offer the customer. We also think it's great from a sustainability perspective [to move away from] pushing out new hardware.

The company says that its devices bridge the gap between pen and paper, and digital devices. While the reMarkable 2 is not a like-for-like ‌iPad‌ rival, the company's rapid growth may indicate the emergence of a new mass market of e-ink "distraction-free" tablets dedicated to specific tasks.

Top Rated Comments

ignatius345 Avatar
7 months ago

A device that:
- costs 30$ less than a current iPad;
- far less than the 2011 iPad could do;
- doesn’t offer the functionality of the iCloud system.

Business model: “the missing functionality is a bonus” is nonsense.

This company depends on ignorance and or anti apple (or Android) bias.

The sales figures and market valuation are both unsustainable.
Haha, I think you should just stick to an iPad, but don't presume that people who buy this are "ignorant" somehow.

I don't think anyone is buying this instead of an iPad. They're buying it because they like the experience of writing on paper but want things like password protection, syncing, etc -- but also don't want the massive potential for distraction and "mission creep" that comes with using a device like an iPad that does pretty much everything under the sun. When you pick this thing up, it's for focused work like taking notes or reading/annotating PDFs. You're not going to get tempted to open Instagram, or check the news. No texts are going to pop up to break your flow. Sounds like none of this means anything to you, but if you can wrap your head around it, some people have other preferences than you do.
Score: 36 Votes (Like | Disagree)
Ifti Avatar
7 months ago
As soon as I read 'subscription' I turned away.
Score: 25 Votes (Like | Disagree)
rpmurray Avatar
7 months ago
Limited storage and a subscription required to make it useful. No thanks. I want to load all my content locally and not have to rent my device.
Score: 22 Votes (Like | Disagree)
Spock Avatar
7 months ago
Starting at $299 and needs a subscription of $7.99 a month to really be useful. I think selling a million was a fluke.
Score: 20 Votes (Like | Disagree)
ignatius345 Avatar
7 months ago

With all due respect to your wife, “Technophobe” is a kind of self-enforced ignorance you know.

Nobody asked you for your opinion, my man.
Score: 19 Votes (Like | Disagree)
coords Avatar
7 months ago
My wife has one and absolutely loves it. It’s become an important part of her daily workflow.
Score: 17 Votes (Like | Disagree)

Related Stories

ipad pro 2022

New iPad Pro Includes Special Mode to Turn Off Wi-Fi 6E

Wednesday October 26, 2022 11:03 am PDT by
The new iPad Pro models announced last week are the first Apple devices to support Wi-Fi 6E, which uses the 6GHz band to enable faster and more reliable Wi-Fi connectivity. In a new support document, Apple explains how the feature works. To create a Wi-Fi 6E network, Apple says you need a Wi-Fi 6E router that also has its 2.4GHz or 5GHz bands enabled. For the best Wi-Fi performance, Apple...
iPad Pro M2

M2 iPad Pro Supports Wi-Fi 6E for the First Time

Tuesday October 18, 2022 8:09 am PDT by
The new M2 iPad Pro supports Wi-Fi 6E, the latest Wi-Fi standard that supports faster speeds, lower latency, and improved capacity in busy areas. The new M2 iPad Pro is currently the only Apple product that supports Wi-Fi 6E, with rumors that the iPhone 13 or iPhone 14 would add support not turning out to be true. The new iPad Pro is an incremental upgrade, featuring the same design as last...
iphone 14 models

No iPhone 14 or iPhone 14 Pro Model Supports Latest Wi-Fi 6E Standard

Wednesday September 7, 2022 12:09 pm PDT by
None of the new iPhone 14 models support the latest Wi-Fi 6E standard and instead remain limited to Wi-Fi 6, according to Apple's tech specs. Rumors previously suggested that the new iPhones would support Wi-Fi 6E, but Apple's website confirms that the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max are limited to Wi-Fi 6 (802.11ax) with 2x2 MIMO. Wi-Fi 6E offers the...

Video Review: Two Weeks With the New 10th-Generation iPad

Wednesday November 9, 2022 1:19 pm PST by
It's been almost two weeks since Apple introduced the revamped 10th-generation iPad, and MacRumors videographer Dan Barbera has been using it on a daily basis for the purpose of a more in-depth review for those considering it as an upgrade or a holiday gift for a family member. Subscribe to the MacRumors YouTube channel for more videos. The 10th-generation iPad is priced starting at $449,...
Facebook Watch Feature

Meta Cancels Development of Health and Messaging-Focused Smartwatch

Monday November 14, 2022 2:32 am PST by
Meta has scrapped the development of its health and messaging-focused smartwatch, in an abrupt end to the company's plans to directly compete with the Apple Watch. Employees were reportedly told on Friday that work on its smartwatch project would be halted as part of a cost-cutting effort that will involve structural changes to the company. Meta's smartwatch development team will now...
ipad pro 2022

Deals: Apple's 11-Inch M2 iPad Pro Gets First Discount, Available for $749

Friday November 4, 2022 8:28 am PDT by
Last month, Apple updated the 11-inch and 12.9-inch iPad Pro with brand new models that include the M2 chip, Wi-Fi 6E, and a few other upgrades. Given the newness of these models we haven't tracked many deals yet, but today Amazon has one of the first notable markdowns on the 128GB Wi-Fi 11-inch iPad Pro at $749.00, down from $799.00. Note: MacRumors is an affiliate partner with Amazon. When...
11 inch ipad pro blue holiday 2022

Deals: Amazon Discounts 11-Inch M2 iPad Pro to New Best-Ever Price of $729

Thursday November 17, 2022 11:19 am PST by
The price on Apple's 11-inch M2 iPad Pro (128GB Wi-Fi) has continued to slip throughout the month, and it's now down to a new all-time low price of $729.00 on Amazon, from $799.00. This time it's only available in Silver at this price, and besides Amazon you can find the sale at B&H Photo. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
10th Gen iPad Feature Fanned Pink

Apple Eliminates Headphone Jack From Latest-Generation iPad Lineup

Wednesday October 19, 2022 2:36 am PDT by
As rumored, the new tenth-generation iPad comes without a headphone jack. Following its debut, Apple has now removed the 3.5mm connector from all of the latest-generation iPad models in its lineup. The ninth-generation entry level iPad, which Apple continues to sell, is now the only remaining tablet in Apple's iPad range that has the 3.5mm connector. For users of the newer iPad who want...

Popular Stories

General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
iphone 14 pro hands snowflakes 1

Best Cyber Monday iPhone Deals Available Today

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
ipad holiday bulbs

Best Cyber Monday iPad Deals Available Today

Thursday November 24, 2022 12:25 pm PST by
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
Three Biggest iPhone SE 4 Questions Feature

Three Biggest Questions About the iPhone SE 4

Saturday November 26, 2022 12:00 am PST by
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time. Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...