AURA Devices today announced its second-generation AURA Strap, which is a follow up to the original AURA Strap that came out back in 2020. The redesigned and reengineered AURA Strap 2 is meant to augment the Apple Watch's health and fitness capabilities by adding bioelectrical impedance analysis.
The strap attaches to an Apple Watch and has sensors that rest against the wrist to take regular measurements. AURA says that it is able to measure body changes as a result of exercise, offering up fat, muscle, and water balance measurements on Apple Watch.
Compared to the original AURA Strap, the AURA Strap 2 is 20 percent slimmer and five percent narrower for a better fit. The stretchable band comes in multiple size options and is similar to one of Apple's Solo Loops with no clasp.
Taking a measurement can be done with a single touch, and the updated design captures 16 times more data points, according to AURA. AURA says that this improvement brings the AURA Strap 2 to 95% of the accuracy of a DEXA-scan.
Using the collected metrics, the accompanying AURA app provides users with personalized recommendations and goals to help them optimize their fitness performance.
Alongside the AURA 2 Strap, AURA is introducing an AURA Plus subscription service that offers up monthly fitness and nutrition reports, deep analytics of body composition, fitness content, and in the future, live chats. Six months of AURA Plus is included with the AURA Strap 2, and after that, it is priced at $9.99 per month or $79.99 per year.
The AURA Strap 2 is available in black and it is compatible with the Apple Watch Series 3 or later. It is priced at $149 and can be purchased from the AURA website.
Thursday August 28, 2025 4:08 am PDT by Tim Hardwick
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall.
At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface.
The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas.
Image Credit: @MajinBuOfficial
The images show three alleged changes compared to Apple's iP...
Monday September 1, 2025 4:35 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
Friday August 29, 2025 4:54 am PDT by Tim Hardwick
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging."
Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs.
We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else.
iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
They should add a negative reinforcement electrical shock anytime someone opens the fridge, walks into a fast food joint, picks up a donut, sits on the couch too long, etc.
I was looking into the accuracy of this thing. Their website says 95% measurement accuracy, and there's an asterisk that says "according to internal research". Anyone can say that.
Looks like the app was written by frat bros. "Twiggy" vs "Jacked" as data metrics? Seriously?
And is this the kind of measurement you need to have updated constantly daily? That's a lot of uncomfortable hardware on your wrist for something you'd only want to measure periodically. Unless you are trying to reinforce negative body image obsessions throughout the day to insure maximum psychological damage to yourself.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
