Apple Reportedly Planning New Nutrition and Payment Services Alongside Fitness+ Improvements
Apple is planning to introduce several improvements for Apple Fitness+ and Apple Pay this year, and has explored offering an all-new groceries service that integrates with the Health app, according to Bloomberg's Mark Gurman.
In the latest edition of his Power On newsletter, Gurman outlined his expectations for new Apple services this year. Two finance-related Apple services are purportedly in development, including a hardware subscription program and a "buy now, pay later" service for Apple Pay transactions, designed to allow customers to pay for Apple Pay purchases in installments over time, rivalling existing services like Klarna.
Last month, Gurman explained that the hardware subscription program would allow customers to pay a monthly fee and gain access to an iPhone, iPad, or Mac for the duration of the subscription. Apple is said to be aiming to make the process of buying an iPhone or an iPad "on par" with purchasing iCloud storage or paying for an Apple Music subscription, with customers able to subscribe to hardware with their Apple ID and App Store account.
The service is rumored to be Apple's "biggest push yet" into recurring sales, and while it has been working on hardware subscriptions for months, it was apparently pushed back to focus on the "buy now, pay later" Apple Pay service. Gurman claims that Apple is working to implement hardware subscriptions by the end of 2022, but it potentially could be delayed to 2023 or canceled entirely.
Moreover, Apple is reportedly planning to add new workout types to Apple Fitness+ with iOS 16 later this year. In addition, Apple is said to have explored offering an "Instacart-like service that integrates with nutrition data in the Health app." Gurman noted that the service sounds potentially complex to implement and "fairly low-margin." He added that he is also hoping for substantial upgrades to Apple TV+ this year.
Expansion of Apple's range of services have been a topic of speculation for some analysts, with Loup Ventures suggesting that Apple could offer "Podcasts+," "Stocks+," "Mail+," and "Health+" in the future.
Popular Stories
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
