AT&T Raising Prices on Legacy Plans to Encourage Customers to Upgrade to New Plans

AT&T is planning to raise the price of older Unlimited plans in order to encourage customers to upgrade to newer plans, reports Bloomberg. Single line users can expect to pay up to $6 per month more, while family plans are increasing by as much as $12.

ATT new 2016 logo featured
The pricing increases apply only to customers who are grandfathered in to older AT&T plans, and will not affect customers who have an up to date plan. AT&T offers three unlimited plans, including the Unlimited Starter Plan, Unlimited Extra Plan, and Unlimited Elite Plan.

Current plans are priced starting at $65 for a single line or $35 for four lines as part of a family plan. AT&T employees have been instructed to offer new plans to customers who call in about the increased charges for older plans, which will start in June.

AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."

Customers who will see price increases are going to be receiving an email from AT&T about the change, but AT&T has not provided specific details on which older plans will see the price hikes.

Tag: AT&T

Top Rated Comments

kognos Avatar
26 months ago
I don't know what the hate is over t-mobile. It's pretty basic, simple, straightforward. Compared to ATT which I've had as well, t-mobile was easy where att was just really nebulous to figure out from an account point of view.

TMO has been better about coverage lately, and YMMV there of course.
Score: 19 Votes (Like | Disagree)
ProVideo Avatar
26 months ago

AT&T says that it is encouraging customers to switch over to a newer plan because the newer plans offer "many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost."


Last time I updated my account was so I could get the package with at&t watch tv included, which was dicontinued over a year ago after the they sold off DirectTV. Currently I get HBO Max bundled with my cell and fiber internet. How long before HBO Max is no longer included in any plans with the split off of WBD?
Score: 18 Votes (Like | Disagree)
44267547 Avatar
26 months ago
AT&T is thee most shady cellular company in this industry. T-Mobile being a runner-up.
Score: 16 Votes (Like | Disagree)
WiseAJ Avatar
26 months ago

AT&T is thee most shady cellular company in this industry. T-Mobile being a runner-up.
Verizon is way shadier than T-Mobile
Score: 16 Votes (Like | Disagree)
44267547 Avatar
26 months ago

Verizon is way shadier than T-Mobile
Is that so?

Well, then I guess all these companies have one thing in common, don’t they?:D
Score: 10 Votes (Like | Disagree)
UltimateSyn Avatar
26 months ago
“Encourage” seems like an awfully polite word.
Score: 9 Votes (Like | Disagree)

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