Dutch Regulator Still Unsatisfied With Apple's Rules Surrounding Dating Apps

The competition regulator in the Netherlands today announced that Apple's rules surrounding Dutch dating apps remain insufficient.

iOS App Store General Feature JoeBlue
In a statement obtained by journalist Nando Kasteleijn, the Authority for Consumers and Markets (ACM) said that while Apple eliminating its requirement for Dutch dating apps to create a separate app binary in order to accept alternative payments was an improvement, the company has yet to fully comply with Dutch and European regulations. The statement did not outline the specific conditions that Apple has yet to comply with.

The ACM already fined Apple a total of €50 million between January and March for failing to comply with the order, and the competition regulator said it is now preparing a new order with additional penalties that will be published in the coming weeks.

The saga began in December 2021, when the ACM announced that Apple must let dating apps accept alternative payment methods on the App Store in the Netherlands. Apple complied with the demand, but it initially required Dutch dating apps to submit a separate app binary to accept alternative payments. Apple has since made several changes to its rules surrounding Dutch dating apps, but the ACM remains unsatisfied.

Apple previously said that while it disagrees with the order and is appealing the decision, the changes it announced on March 30 demonstrated the company's ongoing commitment to fulfill its legal obligations in the Netherlands.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

Mojohanna32 Avatar
48 months ago
get the feeling that no matter what Apple does, it will never be enough.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
48 months ago
If they are that dissatisfied… Apple doesn’t need to provide its services to them.

Looks like the Dutch Regulators are trying to fine Apple as much as they can. They are pushing it.
Score: 9 Votes (Like | Disagree)
CapitalIdea Avatar
48 months ago

They don't want to say it, but I'd guess it's regarding access of accounting data on dating app companies and charging 27% as commission from apps that use a third party payment provider.

Most Probably so this doesn't end up in a higher court where logic might prevail. Apple did what they wanted, to the letter, but not the "spirit" of what the regulators wanted e.g. substantially lower charges to app providers.
Exactly. They want to essentially cap what a company can charge for its product (in this case, their dev tools and infrastructure), which doesn't work in a capitalist world. If they come right out and say it, however, the blowback would be immense.
Score: 9 Votes (Like | Disagree)
deathcab Avatar
48 months ago
"You still haven't done everything we want you to do to be in compliance, but we're also not going to tell you what it is we want you to do to be in compliance."
Score: 8 Votes (Like | Disagree)
Deguello Avatar
48 months ago

Because even the regulators don't know. I feel like the goal posts are continuously being moved. If I were Apple, I would not proceed without 100% knowing what to do. Give them a guidance document, STICK WITH THAT DOCUMENT, and stop moving the goalposts.
Flashbacks to being a dev: “I can‘t make it do what you want if you don’t tell me what you want it to do.”
Score: 8 Votes (Like | Disagree)
ksec Avatar
48 months ago
The Netherland has a population of 17 million, even if every single one of them were iPhone users, Apple could easily afford to lose them and it would only be less than 1.5% of its iPhone total user. Apple's lawyer has on multiple occasion threaten to pull out of the UK or other EU countries. This is the time to show them the power.

Trust the Wisdom on Macumors. Pull out of the Netherland.
Score: 8 Votes (Like | Disagree)