Apple Gives Developers More Time to Update 'Outdated' Apps Before Removal

Late last week, controversy erupted after Apple began notifying some developers that their apps that had not been updated in some time would be removed from the App Store as part of an "‌App Store‌ Improvements" project to clean up "outdated" apps.

iOS App Store General Feature Sqaure Complement
Many of the affected developers objected to Apple's policy, noting that their apps continued to function just fine despite a lack of updates, highlighting the amount of work that might be needed to submit even a minor update, and pointing out that many apps can exist as finished works without a need for continual updates.

Apple has now shared a new developer update clarifying its ‌App Store‌ Improvements policies and extending the amount of time it is giving developers to update their affected apps from 30 days to 90 days.

Apple says that apps that have not been updated within the past three years and which do not meet a minimum threshold for downloads ("not been downloaded at all or extremely few times during a rolling 12 month period") are subject to the policy, with developers receiving notices via email.

As part of the App Store Improvements process, developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.

Developers can either appeal the pending removal or submit an update within 90 days in order to keep their apps live on the ‌App Store‌. Apps that are removed will continue to function normally for users who previously downloaded them.

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...

Top Rated Comments

BootsWalking Avatar
47 months ago

Yes it is, because you don't have a lifetime agreement with Apple when you sign a developer agreement. In fact, you specifically agree that Apple has the right to introduce new policies or change existing ones regarding App Store requirements.
I checked Apple's developer agreement and found this (source ('https://developer.apple.com/support/downloads/terms/apple-developer-program/Apple-Developer-Program-License-Agreement-20211213-English.pdf')):

4. Changes to Program Requirements or Terms Apple may change the Program Requirements or the terms of this Agreement at any time. New or modified Program Requirements will not retroactively apply to Applications already in distribution via the App Store or Custom App Distribution; provided however that You agree that Apple reserves the right to remove Applications from the App Store or Custom App Distribution that are not in compliance with the new or modified Program Requirements at any time.

I'm scratching my head. How can Apple say it wont retroactively apply newly-created requirements to existing apps but only if the developer agrees to allow Apple to remove apps that don't comply with the new requirements? That's some mind-blowing circular attorney double-speak.
Score: 20 Votes (Like | Disagree)
zorinlynx Avatar
47 months ago
This is going to result in the loss of a lot of vintage software.

Think about it, right now you can download old games and applications from the 90s to fool around with you on your 90s-era retro PC. You can play those old games and enjoy the nostalgia.

If Apple does this, nobody will be able to download and play games from the early years of the app store on older iOS devices. A lot of this software will be lost forever, since there's no archive of it out there and even if there were you need to jailbreak to load it up.

This policy is really bad for historical preservation. Apple really should re-think this.
Score: 18 Votes (Like | Disagree)
KENPHOTO Avatar
47 months ago

That's all well and good, but what if the rule or criteria Apple is using to take an app out of the store didn't exist at the time the developer created the app? Is that fair to the developer? For example, here is the criteria Apple is using in their recent "App Store Improvements" page:

Developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.

Source: https://developer.apple.com/support/app-store-improvements/

Did these rules exist before this new announcement? If not, is it fair for Apple to apply them retroactively?
Honestly, any developer that is concerned about this policy from apple is either a lazy developer that never updates their apps, or they are a developer that is not making any money from their app anyway so who cares. This BS excuse that software (Which is all an app is) is like a work of art that you just make once and never update is complete BS. I am a developer myself (CEO of a small app development company) and I have been developing for over five years now on iOS and every year when a new iOS is announced, it is just good business practice to ensure your app is updated. The only time updating an app just to keep up with the current iOS/Apple Design rules should cost a developer any real money is when they let their app fester for years without doing any updates. If they take the small amount of time each year to keep up to date, the cost should be negligible for 99.9% of developers.


That's all well and good, but what if the rule or criteria Apple is using to take an app out of the store didn't exist at the time the developer created the app? Is that fair to the developer? For example, here is the criteria Apple is using in their recent "App Store Improvements" page:

Developers of apps that have not been updated within the last three years and fail to meet a minimal download threshold — meaning the app has not been downloaded at all or extremely few times during a rolling 12 month period — receive an email notifying them that their app has been identified for possible removal from the App Store.

Source: https://developer.apple.com/support/app-store-improvements/

Did these rules exist before this new announcement? If not, is it fair for Apple to apply them retroactively?
Yes it is, because you don't have a lifetime agreement with Apple when you sign a developer agreement. In fact, you specifically agree that Apple has the right to introduce new policies or change existing ones regarding App Store requirements.


Honestly — and it’s VERY surprising — Apple gives WAY too much leniency towards devs not adhering to changes. From APIs and beyond, I wish, as the App Store stands, they took their own mandates seriously. The big devs don’t comply because they know Apple will never disable them.
Completely agree. Half of these apps have probably not been updated because the developer is either too lazy or doesn't want to have to fill in the privacy labels.
Score: 15 Votes (Like | Disagree)
_Spinn_ Avatar
47 months ago

Many of the affected developers objected to Apple's policy, noting that their apps continued to function just fine despite a lack of updates, highlighting the amount of work that might be needed to submit even a minor update, and pointing out that many apps can exist as finished works without a need for continual updates.
I'm fine with Apple cleaning up broken abandonware but some apps don't need updates once they are "done".
Score: 13 Votes (Like | Disagree)
supernova82 Avatar
47 months ago
This is a very narrow way of looking at it. Like not every app needs update. Why should developers update something which is working fine? Also many of these apps are probably free. If you want the developers to update the app frequently, then they will have to start charging the money. Also what's up what that minimum threshold for downloads? If the app has less download then it dosen't mean it is not useful. It is just that it is not noticed by many people yet.

Or maybe I am missing something about Apple store. Comming from Android, where there are no restrictions like that.
Score: 10 Votes (Like | Disagree)
TheLunaPark Avatar
47 months ago
Personally, I can’t even remember the last time I downloaded an app. ?‍♂️
Score: 9 Votes (Like | Disagree)