50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users

Since the launch of the first Apple silicon Macs in November 2020, Apple has continued to see strong growth in Mac sales. Apple's Mac revenue hit $10.4 billion in Q2 2022, up from $9.1 billion in the year-ago quarter.

mac studio thumbnail
During today's earnings call covering the second fiscal quarter of 2022, Apple CFO Luca Maestri said that the company has been growing its install base. There was a March quarter record for upgraders, and half of all Mac buyers during the quarter were new to the product.

Apple saw strong Mac growth despite supply chain constraints. Apple has had trouble delivering some of its high-end MacBook Pro models in a timely manner, and some users have seen significant delays in shipping estimates.

Most recently, Apple introduced the Mac Studio with M1 Max and M1 Ultra chips. The ‌M1 Ultra‌ is Apple's most powerful Apple silicon chip to date, and it is twice as powerful as the ‌M1 Max‌.

Top Rated Comments

Unggoy Murderer Avatar
19 months ago
Not really surprising, Apple definitely has the strongest Mac lineup we've seen in many years.
Score: 36 Votes (Like | Disagree)
ouimetnick Avatar
19 months ago
If this doesn’t teach Apple not to abandon the Mac like they did in 2016-2020, I don’t know what will. The Touch Bar model was a disaster.
Score: 34 Votes (Like | Disagree)
tubular Avatar
19 months ago
Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Score: 33 Votes (Like | Disagree)
BootsWalking Avatar
19 months ago
Before the M1, Apple almost seemed to treat the Mac as a necessary but second-class citizen in their product line. With the enormous success of the M1 Apple now has no choice but to recognize the huge, untapped potential of the Mac to supplant a significant number of PC sales. This first-time purchase stat supports that new reality.
Score: 15 Votes (Like | Disagree)
BGPL Avatar
19 months ago

Dear Apple -- the lesson is, form follows function, not form cripples function. Build powerful computers for those who need it (or want it) and svelte computers for those who want svelte.
Jony Ive liked to put macs in wind tunnels, so perhaps we will start seeing function over form starting to become more prevalent (with Jony gone). As much as I like giving my iMac the reach-around every time I need to read SD or plug in a peripheral.
Score: 12 Votes (Like | Disagree)
UltimateSyn Avatar
19 months ago
This is a GREAT sign for the Mac.
Score: 12 Votes (Like | Disagree)

Popular Stories

BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
Apple Watch Edition Gold 2015

Original Apple Watch is Now Obsolete, Including $17,000 Gold Model

Monday October 2, 2023 9:15 am PDT by
All first-generation Apple Watch models released in 2015 were added to Apple's obsolete products list on September 30, according to an internal memo obtained by MacRumors. As a result, these outdated "Series 0" watches are no longer eligible for repairs or other service at Apple Stores and Apple Authorized Service Provider locations. The list of obsolete models includes the first-generation...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
Apple Logo Spotlight

Mac Trade-In Changes May Indicate New Model to Launch This Month

Tuesday October 3, 2023 6:30 am PDT by
Apple may be proceeding with plans to release a new Mac model this month, according to potentially related information obtained by MacRumors. Details pertaining to imminent changes to Mac trade-ins provided to MacRumors by a verified source suggest that Apple will likely begin accepting new models for trade-in this month. Similar changes in June coincided with WWDC, when Apple began accepting...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...