50% of Customers Purchasing a Mac in Q2 2022 Were New Mac Users
Since the launch of the first Apple silicon Macs in November 2020, Apple has continued to see strong growth in Mac sales. Apple's Mac revenue hit $10.4 billion in Q2 2022, up from $9.1 billion in the year-ago quarter.

During today's earnings call covering the second fiscal quarter of 2022, Apple CFO Luca Maestri said that the company has been growing its install base. There was a March quarter record for upgraders, and half of all Mac buyers during the quarter were new to the product.
Apple saw strong Mac growth despite supply chain constraints. Apple has had trouble delivering some of its high-end MacBook Pro models in a timely manner, and some users have seen significant delays in shipping estimates.
Most recently, Apple introduced the Mac Studio with M1 Max and M1 Ultra chips. The M1 Ultra is Apple's most powerful Apple silicon chip to date, and it is twice as powerful as the M1 Max.
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While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
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iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
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Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...