Google Launches Privacy Labels for Google Play Apps

Google today followed in Apple's footsteps and launched a version of privacy labels for its own apps, with the aim of providing Google Play users with more information about the data that the apps they download are collecting.

google app safety
First announced back in May 2021, Google's "Data safety" section will require developers to provide information about how their apps collect, share, and secure user data. Developers will need to offer up the following data:

  • Whether the developer is collecting data and for what purpose.
  • Whether the developer is sharing data with third parties.
  • The app's security practices, like encryption of data in transit and whether users can ask for data to be deleted.
  • Whether a qualifying app has committed to following Google Play's Families Policy to better protect children in the Play store.
  • Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).

Users will be able to determine whether the app needs the data to function or if the data collection is an optional feature that can be turned off.

Google says that Data safety information will be available starting today, and all developers will be required to complete this section for their apps by July 20.

Top Rated Comments

TheYayAreaLiving ? Avatar
16 weeks ago
Nice try and good move by Google. But It's too bad. I still don't trust Google.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
16 weeks ago

I don't agree with all of Apple's policies but one thing is true: Apple's competitors tend to copy what Apple does. Removing the headphone jack, removing the charger in the box. This is one good thing that has come from that... privacy labels can be helpful to users.
And vice versa. All companies copy each other, and that's a good thing. Competition drives innovation.
Score: 7 Votes (Like | Disagree)
aforty Avatar
16 weeks ago
Welcome to the club Google. I'll still try to use as little of your "products" as possible.
Score: 5 Votes (Like | Disagree)
NoelWalker Avatar
16 weeks ago
What’s next? Pixel with lightning?
Score: 5 Votes (Like | Disagree)
tedwill Avatar
16 weeks ago
The fox telling the chickens that he has their back.
Score: 4 Votes (Like | Disagree)
jz0309 Avatar
16 weeks ago
Copycat… but a good move in the right direction. But can we start trusting you Google? Don’t know…
Score: 4 Votes (Like | Disagree)

Related Stories

tiktok logo

FCC Commissioner Calls for Apple and Google to Ban TikTok Over 'Surreptitious' Data Practices

Wednesday June 29, 2022 3:48 am PDT by
The Federal Communications Commission has asked Apple and Google to remove TikTok from their app stores because of its "pattern of surreptitious data practices," reports TechCrunch. FCC Commissioner Brendan Carr is said to have written to Apple and Google on Tuesday to make the request, which comes after a BuzzFeed News report last week claimed TikTok staff in China have had access to U.S....
tiktok logo

TikTok Says Some China-Based Employees Can Access U.S. User Data, Outlines Plan for Better Safeguards

Friday July 1, 2022 2:12 pm PDT by
TikTok is working on a plan to better safeguard the data of its U.S. users, the company said in an open letter [PDF] to several U.S. Senators that have expressed concern that the China-based app is a national security risk. Shared by The New York Times, the letter outlines a multi-pronged undertaking called "Project Texas," aimed at strengthening data security. TikTok says that 100 percent...
google play alternative billing

Google Now Lets Apps Use Third-Party Billing in EU, Apple Yet to Announce Plans

Tuesday July 19, 2022 8:05 am PDT by
In response to the Digital Markets Act receiving final approval from the Council of the European Union this week, Google today announced that it now allows developers of non-gaming apps to offer alternative billing systems to users in the European Economic Area (EEA), including countries in the European Union, Iceland, Liechtenstein, and Norway. Google will reduce its commission by 3% for...
chrome os flex mac

Google's ChromeOS Flex Now Available to Turn Old Macs into Chromebooks

Friday July 15, 2022 2:54 am PDT by
Google has officially released ChromeOS Flex, a method of replacing the operating system on older PCs and Macs that essentially turns them into Chromebooks. The idea is that if you have an aging Mac lying around that can't run macOS 12 Monterey, then you can install ChromeOS Flex on it using a bootable USB stick and then try out what Google's cloud-first operating system has to offer....
Google maps feaure

Google Maps Gains Landmark Aerial Views, Location Sharing Notifications for Arrival and Departure, and More

Wednesday July 27, 2022 2:29 am PDT by
Google is rolling out some new Maps features to its iOS and Android apps for the summer, including new location sharing options, cycling directions enhancements, and photorealistic aerial views of famous city landmarks. First, location sharing. Google says it wants to make it easier to see when someone who has shared their location with you arrives or leaves a place, "so you can more easily...
apple privacy

Apple Fined $11 Million in Italy for Employing 'Aggressive Methods' in Commercial Use of Private Data

Friday November 26, 2021 2:16 am PST by
Apple and Google were today fined 10 million euros ($11 million) by Italy's Competition Authority for allegedly using user data for commercial purposes without their explicit consent, an apparent violation of Italy's Consumer Code. The authority claims that both Apple and Google utilize user data they collect through their services for promotional and economic activity without the user's...
tim cook privacy conference

Apple CEO Tim Cook Writes Letter to U.S. Senate Supporting Strong Privacy Legislation

Friday June 10, 2022 9:36 am PDT by
Apple CEO Tim Cook today wrote a letter to the U.S. Senate advocating for strong privacy legislation at the federal level. The letter appears to be in response to a proposed bipartisan bill titled the "American Data Privacy and Protection Act" that would outline the types of data companies can collect from individuals and how they can use it. The letter, obtained by MacRumors, is addressed...
switch to android

iPhone Users Can Now Swap to Any Android 12 Phone With Google's 'Switch to Android' iOS App

Wednesday June 29, 2022 11:33 am PDT by
Google today announced that support for its Switch to Android app on iOS is rolling out to all Android 12 smartphones, which means iPhone users can now take advantage of the app's transfer features to swap over to any device that supports Android 12. Prior to now, the Switch to Android app for the iPhone was limited to Google's own Pixel phones, so it worked with a limited number of devices. ...

Popular Stories

iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
battery percentage ios 16

Here's Why the iPhone Battery Status Icon in iOS 16 Is So Controversial

Wednesday August 10, 2022 4:34 am PDT by
In the latest iOS 16 beta, Apple has updated the status bar battery icon on iPhones with Face ID to display the exact percentage remaining rather than just a visual representation of battery level, and while the change has been largely welcomed, some users are unhappy with the way it has been implemented. In iOS 15 and earlier, battery percent has not been present on iPhones that have...
Apple Watch Body Temperature Finished

'High-Accuracy' Apple Watch Temperature Sensor Revealed by Patent Filing Just Weeks Before Series 8 Unveiling

Wednesday August 10, 2022 5:39 am PDT by
Apple has been granted a patent for a temperature sensor suitable for the Apple Watch, just weeks before the company is expected to unveil the Apple Watch Series 8 with body temperature sensing capabilities. The newly granted patent, spotted by MyHealthyApple, was filed with the United States Patent and Trademark Office and is titled "Temperature gradient sensing in electronic devices."...