Google Launches Privacy Labels for Google Play Apps

Google today followed in Apple's footsteps and launched a version of privacy labels for its own apps, with the aim of providing Google Play users with more information about the data that the apps they download are collecting.

google app safety
First announced back in May 2021, Google's "Data safety" section will require developers to provide information about how their apps collect, share, and secure user data. Developers will need to offer up the following data:

  • Whether the developer is collecting data and for what purpose.
  • Whether the developer is sharing data with third parties.
  • The app's security practices, like encryption of data in transit and whether users can ask for data to be deleted.
  • Whether a qualifying app has committed to following Google Play's Families Policy to better protect children in the Play store.
  • Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).

Users will be able to determine whether the app needs the data to function or if the data collection is an optional feature that can be turned off.

Google says that Data safety information will be available starting today, and all developers will be required to complete this section for their apps by July 20.

Top Rated Comments

TheYayAreaLiving ? Avatar
8 months ago
Nice try and good move by Google. But It's too bad. I still don't trust Google.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
8 months ago

I don't agree with all of Apple's policies but one thing is true: Apple's competitors tend to copy what Apple does. Removing the headphone jack, removing the charger in the box. This is one good thing that has come from that... privacy labels can be helpful to users.
And vice versa. All companies copy each other, and that's a good thing. Competition drives innovation.
Score: 7 Votes (Like | Disagree)
aforty Avatar
8 months ago
Welcome to the club Google. I'll still try to use as little of your "products" as possible.
Score: 5 Votes (Like | Disagree)
NoelWalker Avatar
8 months ago
What’s next? Pixel with lightning?
Score: 5 Votes (Like | Disagree)
tedwill Avatar
8 months ago
The fox telling the chickens that he has their back.
Score: 4 Votes (Like | Disagree)
jz0309 Avatar
8 months ago
Copycat… but a good move in the right direction. But can we start trusting you Google? Don’t know…
Score: 4 Votes (Like | Disagree)

Related Stories

tim cook privacy

Apple Collects the Least Amount of User Data Out of Major Tech Companies, Study Suggests

Thursday August 25, 2022 3:21 am PDT by
A new analysis has found that out of major tech giants, Apple collects the least amount of private user data from its users, with Google, Twitter, Amazon, and Facebook collecting much more data from its users than the iPhone maker. The study measured how many data points each company collects from its users. The study found that Google topped the list, collecting a total of 39 data points...
tiktok logo

FCC Commissioner Calls for Apple and Google to Ban TikTok Over 'Surreptitious' Data Practices

Wednesday June 29, 2022 3:48 am PDT by
The Federal Communications Commission has asked Apple and Google to remove TikTok from their app stores because of its "pattern of surreptitious data practices," reports TechCrunch. FCC Commissioner Brendan Carr is said to have written to Apple and Google on Tuesday to make the request, which comes after a BuzzFeed News report last week claimed TikTok staff in China have had access to U.S....
appleprivacyad cleaned

Apple Hit With Class Action Alleging It Tracks Users Despite Privacy Assurances

Monday November 14, 2022 4:56 am PST by
Apple is facing a proposed federal class action alleging that it records users' mobile activity without their consent and despite privacy assurances, in violation of the California Invasion of Privacy Act, reports Bloomberg. In a lawsuit filed by New York citizen and iPhone 13 owner Elliot Libman, Apple is accused of "utterly false" assurances that users are in control of what information...
Apple car wheel icon feature yellow

Senator Asks FTC and DOJ for 'Rigorous Oversight' Into Apple, Google, and Amazon's Expansion Into Automobiles

Wednesday November 2, 2022 9:53 am PDT by
United States Senator Elizabeth Warren this week penned a letter [PDF] to antitrust officials at the Federal Trade Commission and the Justice Department, requesting that they investigate "Big Tech's expansion into the automotive industry." Warren specifically called out Google, Apple, and Amazon, saying that the companies are setting themselves up to be a "one-stop shop for automakers," for data...
spotify google play

Google Play Store Now Letting Spotify Use Alternative Billing for In-App Purchases

Thursday November 10, 2022 12:54 pm PST by
Google today announced that popular streaming music service Spotify will be able to bill Android users directly in the Google Play version of Spotify without needing to go through the Google Play billing system. Spotify is Google's first partner for "User Choice Billing," a feature that allows Android users to make purchases using the payment option they prefer. User Choice Billing is...
appleprivacyad cleaned

Apple Device Analytics Contain Identifying iCloud User Data, Claim Security Researchers

Monday November 21, 2022 1:22 am PST by
A new analysis has claimed that Apple's device analytics contain information that can directly link information about how a device is used, its performance, features, and more, directly to a specific user, despite Apple's claims otherwise. On Twitter, security researchers Tommy Mysk and Talal Haj Bakry have found that Apple's device analytics data includes an ID called "dsId," which stands...
tiktok logo

TikTok Says Some China-Based Employees Can Access U.S. User Data, Outlines Plan for Better Safeguards

Friday July 1, 2022 2:12 pm PDT by
TikTok is working on a plan to better safeguard the data of its U.S. users, the company said in an open letter [PDF] to several U.S. Senators that have expressed concern that the China-based app is a national security risk. Shared by The New York Times, the letter outlines a multi-pronged undertaking called "Project Texas," aimed at strengthening data security. TikTok says that 100 percent...
Google maps feaure

Google Maps for iOS Gaining Augmented Reality Live View Search in Select Cities

Thursday November 17, 2022 1:31 pm PST by
Google is bringing a new augmented reality Live View feature to its Maps app, allowing smartphone users to visually search for restaurants, coffee shops, and other businesses that are located nearby. Using Live View, you can open up Maps and tap the camera icon in the search bar to see what's around you, from shops and banks to ATMs and bars. Google Maps will provide AR-powered directions...

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Even though Black Friday is officially over, we're still tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and even with the shopping holiday officially over, we're still seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner with ...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues through the weekend with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday as they continue through the weekend, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate...