Apple Promotes Apple Card in New 'Chocolate' Ad

Apple today shared a new ad focused on the Apple Card, highlighting the convenience of having a card-free payment option and the simple sign up process.


In the spot, a man in a store pops a chocolate bar in his mouth before realizing he doesn't have his wallet on him to pay for it. He frantically checks all of his pockets at the checkout while people wait impatiently behind him.

Eventually, he pulls out his iPhone, opens up the Wallet app, and applies for an ‌Apple Card‌ right there in line. He's approved within minutes, and is able to use the ‌Apple Card‌ on his phone for his purchase. "Reboot your credit card," reads the tagline, with additional information available in the video's description.

Get the simplicity of Apple in a credit card. Apply in minutes and use right away. No fees, unlimited Daily Cash back, and you can share with whoever you call family.

‌Apple Card‌ is available in the United States only and it is a convenient iPhone-based credit card issued by Apple in partnership with Goldman Sachs. It is linked to Apple Pay and built right into the Wallet app, but it also works like a traditional credit card.

Top Rated Comments

I7guy Avatar
8 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
In many place, people don't understand they can pre-authenticate. When their turn at the register comes up just tap the terminal. Done in the blink of an eye. Of course, if you don't have your debit card in hand and you have to fumble with your wallet...it's in the same boat.
Score: 25 Votes (Like | Disagree)
JosephAW Avatar
8 months ago
Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.

Attachment Image
Score: 24 Votes (Like | Disagree)
Stromos Avatar
8 months ago
Amazing to me how people still to this day look at me like I'm a wizard when I tap my Apple Watch and don't even pull up my sleeve anymore. So convenient.

Controversial Statement: The one thing that I took as a positive about the whole pandemic was it finally lit a fire for places to update POS systems to fully accept contactless. Not everyone did it but the number of places jumped significantly.
Score: 19 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
8 months ago

Before I watch it I’ll bet it says “sequences shortened” at the bottom. :rolleyes:

Update: Yep.

Also the battery icon is not realistic. Would be at 2% for most people.
I'm surprised Apple did not use the new Alpine green iPhone.
Score: 10 Votes (Like | Disagree)
CarlJ Avatar
8 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
Well one anecdote obviously invalidates an entire system. I've been behind people using their phones and it took them precisely as long to tap their phone as it takes to tap a debit card. Only there's no need to carry a plastic card, while you probably do have other reasons for carrying your phone.
Score: 10 Votes (Like | Disagree)
Deguello Avatar
8 months ago

In the past two days I have been behind three people at the grocery store who paid with their phone. In all cases it took them more time to fumble with the phone, use face ID and put the phone close to the terminal than it did for me to tap my debit card. What a ridiculous problem looking for a solution.
I’m usually behind the people who only start digging for their cards once they have a total. Then they have to remember how to insert it or tap it.

I‘ve already paid with my watch in less time, so I guess there are slow people in both camps.
Score: 8 Votes (Like | Disagree)

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