Apple Says Plan for Nearly 50% Commission on Metaverse Purchases 'Lays Bare Meta's Hypocrisy' - MacRumors
Skip to Content

Apple Says Plan for Nearly 50% Commission on Metaverse Purchases 'Lays Bare Meta's Hypocrisy'

Apple has responded to Meta's plan to take a nearly 50% commission for digital asset purchases made inside the metaverse after complaining about fees in the App Store, calling the decision hypocritical.

tim cook mark zuckerberg
Yesterday, it was revealed that Meta, more commonly known as Facebook, plans to take a steep 47.5% commission for digital asset purchases made inside the so-called "metaverse."

The 47.5% cut includes a 30% hardware fee on top of a 17.5% platform fee. Responding to the plan, Apple spokesperson Fred Sainz told MarketWatch that Facebook is simply being hypocritical and that while it complains about Apple's own platform fees, it wants to charge creators even more.

“Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn,” Apple spokesman Fred Sainz stated in an email to MarketWatch. “Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta's] announcement lays bare Meta's hypocrisy. It goes to show that while they seek to use Apple's platform for free, they happily take from the creators and small businesses that use their own.”

Facebook and the company's CEO, Mark Zuckerberg, have repeatedly called Apple's ‌App Store‌ and the 15% to 30% cut that it takes for in-app purchases anti-competitive and monopolistic.

Zuckerberg in June 2020 said that Facebook would be making paid online events, subscriptions, badges, and other products free for creators until 2023, and after that, Meta would announce a commission that is "less than the 30% that Apple and others take." That lower commission has not yet been announced, and at least in regards to the "metaverse," Zuckerberg's promise for a lower cut than Apple's has already been broken.

Tag: Meta

Popular Stories

Instagram Feature 1

Instagram Launches Apple TV App With Reels and More

Saturday October 24, 2026 9:27 pm PDT by
Instagram is now available on the Apple TV, bringing Reels, longer videos, and live shows via the platform to Apple's streaming device for the first time. The Instagram app for Apple TV lets users watch content from their favorite creators, discover videos, and resume watching across devices. Instagram describes the app as a way to watch together with friends and family, extending its video...
muse spark open zuck

Meta and Apple Bring Muse Spark Open AI Model to Mac Studio

Thursday October 15, 2026 10:47 am PDT by
Meta today announced the release of Muse Spark Open, which it says is the "most capable U.S. open-weight model to date." Meta worked with Apple to bring Muse Spark Open to the Mac, and the model can run on a desktop setup with two 512GB Apple M5 Ultra Mac Studios running the latest MLX framework. Meta CEO Mark Zuckerberg thanked Apple CEO John Ternus for working with Meta. @finkd Congrats ...
muse apple watch app

Meta's Muse AI Agent Comes to Apple Watch

Monday November 9, 2026 1:55 pm PST by
Meta today updated the Muse app for iOS to add Apple Watch support, which means Muse users can access the proactive AI agent from the watch. The app adds the Muse character to the watch with an option to text it, dictate text to it, or call it. There's also a Muse complication for quick access. Muse is Meta's personal AI agent that can complete tasks for users. It is available as a...

Top Rated Comments

60 months ago
I can’t wait for the metacrap to fail hard
Score: 67 Votes (Like | Disagree)
60 months ago
Anyone else just wanna smack zuck. What a tool.
Score: 63 Votes (Like | Disagree)
DHagan4755 Avatar
60 months ago
Do as I say, not as I do.
Score: 36 Votes (Like | Disagree)
vipergts2207 Avatar
60 months ago
“You’re too greedy!”
“No, you’re too greedy!”

Actually you’re both right.
Score: 33 Votes (Like | Disagree)
60 months ago
Being ripped off in the Metaverse just enhances the realistic Facebook experience.
Score: 28 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
60 months ago
I’m not a big fan of Mark Zuckerberg. He just needs to go away. Whatever his goal is with AR hopefully it fails miserably.

Facebook is already dead. He’s just trying to save it and it’s not going to work. I think he got away with making money on Facebook for too long.
Score: 27 Votes (Like | Disagree)
Latest Stories
'Apple Support Community' Permanently Closing on November 20
'Apple Support Community' Permanently Closing on November 20
3 hours ago
Apple's Holiday Gift Guide Highlights iPhone Duo and More
Apple's Holiday Gift Guide Highlights iPhone Duo and More
6 hours ago
Three Workers Die at Tata iPhone Parts Plant in India
Three Workers Die at Tata iPhone Parts Plant in India
6 hours ago
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
iCloud Mail, Calendar, Contacts and More Experiencing Outage [Updated]
7 hours ago
Apple's Claris Testing 'Harbor' App for Local AI on Macs
Apple's Claris Testing 'Harbor' App for Local AI on Macs
7 hours ago
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
iFixit's PROLED MacBook Pro Teardown Reveals Logo LEDs
8 hours ago
10 Free iPhone Duo Apps Worth Downloading
10 Free iPhone Duo Apps Worth Downloading
10 hours ago
Apple Releases New AirPods Firmware
Apple Releases New AirPods Firmware
10 hours ago
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
Amazon Begins Early Black Friday Sale, Featuring Sitewide Discounts on Tech and Decor
13 hours ago
Apple Announces Swift Student Challenge Ahead of WWDC 2027
Apple Announces Swift Student Challenge Ahead of WWDC 2027
13 hours ago
Next iPad Air Likely to Have These 10 New Features
Next iPad Air Likely to Have These 10 New Features
13 hours ago
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
iPad Mini 2021 vs. 2026 Buyer's Guide: Is It Worth Upgrading?
13 hours ago
New Apple TV Sign Language Feature Announced
New Apple TV Sign Language Feature Announced
14 hours ago
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
Disable Touch on MacBook Pro PROLED XDR and When Using Sidecar
14 hours ago
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
Anker's Early Black Friday Sale Surprises With Mystery Boxes and Big Discounts
15 hours ago
Apple Arcade Adding These Four Games in December
Apple Arcade Adding These Four Games in December
15 hours ago
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
OLED iPad Air Rumored to Launch in Two Sizes in Early 2027
17 hours ago
The Original iPod Went on Sale 25 Years Ago Today
The Original iPod Went on Sale 25 Years Ago Today
18 hours ago
Apple Maps Could Factor Parking Into Your Arrival Time
Apple Maps Could Factor Parking Into Your Arrival Time
18 hours ago
Waze Now Alerts Drivers to Nearby Cyclists Using Garmin LiveTrack
Waze Now Alerts Drivers to Nearby Cyclists Using Garmin LiveTrack
19 hours ago
iPhone 20 Pro: Ten Big Changes That Could Redefine Apple's Flagship
iPhone 20 Pro: Ten Big Changes That Could Redefine Apple's Flagship
19 hours ago
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
Here's What Apple Fixed in iOS 27.2.1 and macOS 27.2.1
1 day ago
Webex Gets iPhone Duo Support
Webex Gets iPhone Duo Support
1 day ago
Meta's Muse AI Agent Comes to Apple Watch
Meta's Muse AI Agent Comes to Apple Watch
1 day ago
Anker Launches Eufy Security Cam With Auto-Tracking Light
Anker Launches Eufy Security Cam With Auto-Tracking Light
1 day ago
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
macOS 27.2.1 Fixes eMudhra Certificate Flaw in Command-Line Tools
1 day ago
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
Anthropic Launches Claude Fable 5.2 and Mythos 5.2
1 day ago
Apple Releases macOS Golden Gate 27.2.1
Apple Releases macOS Golden Gate 27.2.1
2 days ago
Apple Releases iOS 27.2.1 With Bug Fixes
Apple Releases iOS 27.2.1 With Bug Fixes
2 days ago
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
Apple Releases watchOS 27.2.1 and visionOS 27.2.1 With Security Fixes
2 days ago