Instagram Head Says iPad App Is Low Priority Because Not Enough People Want It

The head of Instagram has commented on Twitter about the lack of an iPad app for Instagram, saying that while the social media platform is asked about an ‌iPad‌ app a lot, there is still not enough demand to warrant one.

iphone apps lancscape mode
In a Twitter exchange with YouTuber Marques Brownlee, Adam Mosseri, who runs Instagram, said his company gets asked about an ‌iPad‌ app a lot, but it's "still just not a big enough group of people to be a priority" adding Instagram hopes to have an ‌iPad‌ app at some point, but the company is currently "very heads down on other things."

Mosseri has commented on the issue in the past, blaming the lack of an Instagram app for ‌iPad‌ on not having enough employees. While there is no official app for Instagram for ‌iPad‌, iPadOS 15 has improved the experience of using the iPhone Instagram app on an ‌iPad‌ since iPhone apps on iPad can now run in landscape mode.

Popular Stories

Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
imac video apple feature

Apple Unveils First New Products of 2026

Monday January 26, 2026 1:55 pm PST by
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch. Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
iPhone 5s

iPhone 5s Gets New Software Update 13 Years After Launch

Monday January 26, 2026 3:56 pm PST by
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released. iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Apple Creator Studio

Apple's Next Launch is Today

Tuesday January 27, 2026 2:39 pm PST by
Update: Apple Creator Studio is now available. Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year. A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
apple silicon 1 feature

Apple Responds to Skyrocketing RAM and Storage Chip Prices

Thursday January 29, 2026 2:40 pm PST by
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain. Prices for RAM and NAND storage chips are surging lately due to high demand from companies building out AI servers, resulting in supply constraints. Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the...

Top Rated Comments

Wanted797 Avatar
51 months ago
Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
Score: 60 Votes (Like | Disagree)
Greenmeenie Avatar
51 months ago
As an iPad user & photographer, I find this ridiculous. Of course I want an iPad version of instagram! And I would think everyone else who owns an iPad would want it as well. There’s an iPad version of FaceBook. It makes zero sense why FB wouldn’t make one for Instagram, especially since they OWN Instagram!
Score: 22 Votes (Like | Disagree)
verpeiler Avatar
51 months ago
Small indie company. No seriously, creating an iPad app shouldn’t be that difficult, even if it’s just a scaled up version.
Score: 21 Votes (Like | Disagree)
contacos Avatar
51 months ago
Literally would take them 5 minutes to make. Their regular App is basically just the web view with additional photo features in the first place.

How would they even know without even providing one. I doubt people are going to write them like "dear Meta leaders, can you please make an Instagram App for iPad for me. Thank you very much!"
Score: 20 Votes (Like | Disagree)
djcerla Avatar
51 months ago
Sounds as sincere as a Kremlin spokesman, given that the hugely requested Apple Watch app is "low priority" too.
Score: 19 Votes (Like | Disagree)
IsaacM Avatar
51 months ago

Because they don’t want to lose people to using iPad only. Thus removing their geo tracking for advertising.
This.

They can get more info about you on iPhone.
Score: 15 Votes (Like | Disagree)