Oppo Plans to Challenge Apple Globally, Starting With 'Find X5' Premium Smartphone

After Xiaomi pledged to aggressively challenge Apple earlier this month, Chinese smartphone brand Oppo is also now planning to directly compete with Apple on a global scale with a wave of premium devices, starting with the newly announced Find X5 (via South China Morning Post).

oppo find x5
Oppo is currently the world's fourth-biggest smartphone vendor, but following its merger with OnePlus, the company reportedly has renewed zeal to create high-end smartphones that target international markets. The company is planning to use its Find series of devices and custom-designed chips to push into the premium segment that is currently dominated by Apple and Samsung, according to Zhang Zhouchuan, Oppo vice-president of overseas sales and service.

Oppo today announced its latest flagship smartphone, the Find X5, featuring the Qualcomm Snapdragon 8 Gen 1 and the company's custom-designed MariSilicon X image processor that it unveiled in December 2021. The chip is specifically designed to boost camera capabilities and improve low-light video performance. Pricing for the Find X5 series has not yet been announced, but it is expected to be among the priciest devices ever sold by the company, pitting it directly against the iPhone 13 and Galaxy S22 lineups.

Beyond the MariSilicon X image processor in the Find X5, Oppo says that it is designing other custom chips to improve specific functions, including one for improving fast charging. While the company has been hit by the global chip shortage, Zhang said that it has allocated its chip inventory to prioritize premium models in key markets and is expecting supply issues to ease in mid-2022.

Oppo anticipates that sales of its high-end models, including the Find and OnePlus series, will double year on year in 2022 thanks to rapid growth in Western Europe and South America. Like Xiaomi, the company is also seeking to fill the void left by Huawei, which was previously China's largest smartphone vendor before being forced to pull out of the U.S. market.

Tag: Oppo

Top Rated Comments

spazzcat Avatar
10 months ago
They're only directly competing with other Android phones. The last time I check, this will not be running iOS...
Score: 27 Votes (Like | Disagree)
ksgant Avatar
10 months ago
Cool! Does it run iOS? No? Then it's not much of a challenge, is it?

Is it a great challenger to the unbelievable plethora of different Android phones? Um...sure?
Score: 13 Votes (Like | Disagree)
doolar Avatar
10 months ago
I just don't see any of the Chinese phone makers competing for iPhone customers. Samsung/Android users moving up from low to mid spec phones maybe.

I hope I'm wrong - because competition is always good! But in my circles (middle age, medium to high income), I rarely see anyone with an Android phone these days, and if I do, it's always a Samsung.

We're all on iPhones, be it work or private phones, and I have a hard time seeing myself move to a Chinese brand on Android. Double spyware whammy, plus - not that I care, but I know a lot of folks do - the status of using a Chinese Android phone, they lack the desirability.
Score: 11 Votes (Like | Disagree)
txscott Avatar
10 months ago

The last time I check, this will not be running iOS...
Correct. Also no A series chip, or Appleverse. Chock full of Google and CCP snooping. Apple users are unlikely to be attracted to these phones, particularly not US Apple users.
Score: 9 Votes (Like | Disagree)
HiVolt Avatar
10 months ago
If I ever had to for some reason buy an android phone, I'd only go for a Google Pixel, and a Samsung if I absolutely had to. Never, ever a Chinese brand. Oppo, Xiaomi, Huawei, whatever...

I'm not a privacy nut, but I draw the line at that.
Score: 9 Votes (Like | Disagree)
doolar Avatar
10 months ago

iPhones are assembled in China as well (mostly).
I know that - and I do assume that you and other people on Macrumors knows and understands the difference between products developed and engineered by the western countries contra devices developed and engineered in China.

The argument "everything is made in China anyway so it doesn't matter what it says on the box" is a really uneducated one. No offence.
Score: 7 Votes (Like | Disagree)

Related Stories

tsmc semiconductor chip inspection 678x452

Qualcomm Looking to Combat Apple Silicon With New Generation of PC Chips

Tuesday November 16, 2021 9:02 am PST by
Qualcomm today announced plans for next-generation Arm-based System on Chips (SoC) designed to rival Apple's M-series chips in the PC space (via The Verge). At Qualcomm's 2021 investor day event, chief technology officer Dr. James Thompson announced the plans for the new generation of chips. The chips are "designed to set the performance benchmark for Windows PCs" and are being developed by...
iPhone 13 Feature Blue Green

iPhone Becomes Top Smartphone in China for First Time in Six Years

Wednesday January 26, 2022 5:41 am PST by
Apple became the top smartphone brand in China for the first time in six years in the fourth quarter of 2021, Counterpoint Research reports. While smartphone sales in China declined nine percent year on year for the third consecutive quarter in the fourth quarter of 2021, and smartphone sales declined two percent in 2021 for the fourth consecutive year, Apple finally surpassed Vivo to become ...
oppo 240w supervooc fast charging

Oppo Unveils Record-Breaking Fast Charging Technology That's 12x Faster Than iPhone 13

Tuesday March 1, 2022 8:10 am PST by
Oppo has announced a record-breaking fast charging technology that is around twelve times faster than the iPhone 13 lineup. On the first day of 2022's Mobile World Congress (MWC) yesterday, Oppo showcased a range of technologies, including its latest Find X5 series of smartphones, the MariSilicon X custom image processor, a retractable camera system, the Air Glass extended reality monocle,...
5

Camera Comparison: Samsung's Galaxy S22 Ultra vs. Apple's iPhone 13 Pro Max

Thursday March 3, 2022 11:47 am PST by
Samsung in February introduced its latest high-end flagship smartphone, the Galaxy S22 Ultra. We picked up one of the new Samsung devices, and thought we'd compare it to Apple's top-of-the-line smartphone, the iPhone 13 Pro Max, to see how the two premium phones compare to one another when it comes to camera quality. Subscribe to the MacRumors YouTube channel for more videos. The Galaxy S22...
oppo x rollable

Samsung Rumored to Launch First 'Rollable' Foldable Phone Later This Year

Thursday March 24, 2022 5:54 am PDT by
Samsung will add a third foldable device to its smartphone lineup this year that will likely feature a unique rollable form factor, according to a reliable leaker of Samsung's plans. Oppo X 2021 rollable phone concept The existing Galaxy Z Flip 3 and Galaxy Z Fold 3 have been relatively successful additions to Samsung's smartphone family, and the company reportedly plans to ship over 10...
march 2022 event coverage

Apple Event Live Blog: iPhone SE, iPad Air, Mac Studio, and More

Tuesday March 8, 2022 9:01 am PST by
Apple's virtual "Peek Performance" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see new iPhone SE and iPad Air models, as well as at least one new Mac model. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog coverage and issuing Twitter updates ...
samsung galaxy unpacked

Samsung to Unveil New Flagship Smartphones at February 9 'Unpacked' Event

Tuesday January 25, 2022 4:28 pm PST by
Samsung is set to hold its first "Unpacked" event of the year on Wednesday, February 9, and the South Korean company is expected to unveil new flagship smartphones that will compete with Apple's iPhone 13 and iPhone 13 Pro models released in September. "Join us as we break the rules to set the epic standard," reads Samsung's tweet about the event. An included graphic references the S22,...
iphone 12 5g

iPhone 14 Could Have Better Battery Life Thanks to New 5G Chip

Tuesday February 22, 2022 5:25 am PST by
The iPhone 14 could offer better battery life and feature Wi-Fi 6E connectivity thanks to a new 5G chip, supply chain sources claim. Taiwan's Economic Daily News reports that TSMC has obtained all of Apple's orders for its 5G radio frequency (RF) chips for the iPhone 14 lineup, taking over from Samsung. The chips, likely related to Apple's selection of Qualcomm's Snapdragon X65 modem, are...

Popular Stories

applefifthavenue

Man Robbed After Buying 300 iPhones From Apple Fifth Avenue

Tuesday November 29, 2022 11:54 am PST by
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York. He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
14 vs 16 inch mbp m2 pro and max feature 1

'M2 Max' Geekbench Scores Leak Online, Revealing Rumored Specs and Performance

Wednesday November 30, 2022 2:39 am PST by
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor. The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
eufy camera

Anker's Eufy Cameras Caught Uploading Content to the Cloud Without User Consent [Updated]

Tuesday November 29, 2022 1:01 pm PST by
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue. According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Apple Park View

Elon Musk Meets With Apple CEO Tim Cook Amid Claims of Twitter App Store Dispute [Updated]

Wednesday November 30, 2022 12:43 pm PST by
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon. Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
apple music replay 2022 highlight reel cropped

Apple Music Replay 2022 Revamped With 'Highlight Reel' [Updated]

Tuesday November 29, 2022 4:02 am PST by
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature. Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...