Oppo Plans to Challenge Apple Globally, Starting With 'Find X5' Premium Smartphone
After Xiaomi pledged to aggressively challenge Apple earlier this month, Chinese smartphone brand Oppo is also now planning to directly compete with Apple on a global scale with a wave of premium devices, starting with the newly announced Find X5 (via South China Morning Post).
Oppo is currently the world's fourth-biggest smartphone vendor, but following its merger with OnePlus, the company reportedly has renewed zeal to create high-end smartphones that target international markets. The company is planning to use its Find series of devices and custom-designed chips to push into the premium segment that is currently dominated by Apple and Samsung, according to Zhang Zhouchuan, Oppo vice-president of overseas sales and service.
Oppo today announced its latest flagship smartphone, the Find X5, featuring the Qualcomm Snapdragon 8 Gen 1 and the company's custom-designed MariSilicon X image processor that it unveiled in December 2021. The chip is specifically designed to boost camera capabilities and improve low-light video performance. Pricing for the Find X5 series has not yet been announced, but it is expected to be among the priciest devices ever sold by the company, pitting it directly against the iPhone 13 and Galaxy S22 lineups.
Beyond the MariSilicon X image processor in the Find X5, Oppo says that it is designing other custom chips to improve specific functions, including one for improving fast charging. While the company has been hit by the global chip shortage, Zhang said that it has allocated its chip inventory to prioritize premium models in key markets and is expecting supply issues to ease in mid-2022.
Oppo anticipates that sales of its high-end models, including the Find and OnePlus series, will double year on year in 2022 thanks to rapid growth in Western Europe and South America. Like Xiaomi, the company is also seeking to fill the void left by Huawei, which was previously China's largest smartphone vendor before being forced to pull out of the U.S. market.
Popular Stories
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Rumors
Faster Wi-Fi Support
The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable
5G support, up from LTE on the Apple Watch Ultra 2
Likely a wide-angle OLED display that ...
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report.
Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain.
Now, tech news aggregator Jukan Choi reports...
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality.
We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...
