Apple Acquires AI Music Startup That Can Generate Dynamic Soundtracks
Apple has acquired AI Music, a startup that uses artificial intelligence to generate personalized soundtracks and adaptive music, reports Bloomberg. AI Music developed an "Infinite Music Engine" meant to create bespoke audio solutions for marketers, publishers, fitness professionals, and creative agencies.
The technology is able to generate dynamic soundtracks that change based on user interaction. Music during a workout, for example, could change based on the wearer's heartbeat, adjusting to workout intensity. AI Music described it as a feature that could allow advertisers to create audio that would match user context, like mood.
AI Music's website no longer functions, but the company's prior LinkedIn page said it was "on a mission to redefine how we create, interact and experience music."
AI Music allows brands, developers and sonic adventurers access to our intelligent music library. Our goal is to give consumers the power to choose the music they want, seamlessly edited to fit their needs or create dynamic solutions that adapt to fit their audiences.
Apple completed its purchase of the UK-based AI Music company in recent weeks. Prior to acquisition, AI Music had approximately two dozen employees, according to Bloomberg.
Apple could potentially make use of the AI Music technology in several ways. Songs that can update based on heart rhythm could be useful for Apple Fitness+, and Apple's Photos app uses royalty-free music to provide songs for photo slideshows, so on-demand generated music that matches mood could come in handy for that purpose.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple is expected to release iOS 18.4 to the general public as soon as next week, following more than a month of beta testing.
Apple's website says some iOS 18.4 features will be released in "early April," so the update should be out as early as Tuesday, April 1.
Apple this week seeded the iOS 18.4 Release Candidate, which is typically the final beta version, barring the discovery of any...
Leaker Jon Prosser today shared a mockup of what he says the Messages app will look like in iOS 19, demoing an interface with rounded, translucent bubble-shaped navigation buttons at the top and softer, rounder corners for the keyboard and word suggestions.
Jon Prosser's Messages app mockup
The return button, a button for going back to the Messages list, and the FaceTime button have a deeper...
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Apple today announced that AirPods Max with a USB-C port will be gaining support for lossless audio and ultra-low latency audio with a firmware update next month, alongside the release of iOS 18.4, iPadOS 18.4, and macOS 15.4.
For context, audio files are typically compressed to keep file sizes smaller. There are lossy compression standards like MP3 and AAC (Advanced Audio Codec), which...
The iOS 19 mockup images that leaker Jon Prosser shared today are not representative of the actual iOS 19 design, Bloomberg's Mark Gurman said on social media.
According to Gurman, the images that are "floating around" are based on "very old builds" or "vague descriptions," and are lacking key features. Gurman says that we can "expect more from Apple in June."
Gurman made the same comment ...
Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.
The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide...
Leaker Jon Prosser today shared a "first look" at Apple's upcoming iOS 19 update, providing mockups of what different apps and features will supposedly look like. Prosser claims the mockups are based on "the real deal" version of iOS 19 that he has seen, but says he is sharing replica images in order to prevent his sources from getting into trouble.
Confusingly, Prosser's video features some ...
