Apple Announces Macro Photography 'Shot on iPhone' Challenge

Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the iPhone 13 Pro and ‌iPhone 13‌ Pro Max's macro mode.

iPhone 13 Pro Light Blue Side Feature
To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is also accepting entries via email at shotoniphone@apple.com.

Entrants can submit unedited macro photos straight from the camera app, but photos edited through Apple's Photos app or third-party software will also be accepted. Participants must be 18 years of age or older, and the challenge is not open to Apple employees or their immediate families.

When submissions close, a panel of expert judges will review the photos from around the world and select 10 winning entries. Winning photos will be celebrated on Apple's Newsroom, website, Instagram account, and more. Apple also said that winning photos may appear in the company's digital campaigns, such as in Apple Stores or on advertising billboards.

Submissions are open from today until February 16, 2022. Winners will be notified on or close to April 12, 2022.

Top Rated Comments

TheYayAreaLiving ?️ Avatar
22 months ago
Macro-mode! One of the best feature of the iPhone. This is a fun challenge.
Score: 7 Votes (Like | Disagree)
Justin Cymbal Avatar
22 months ago
Macro photography on the iPhone 13 Pro is definitely a game changer

There are a lot of videos on YouTube that I’ve watched on how to improve your macro photography

I’m glad that Apple is doing this challenge! I’m definitely going to look into submitting a few of my photos
Score: 7 Votes (Like | Disagree)
jdnTO20 Avatar
22 months ago

Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
"Apple is also accepting entries via email at shotoniphone@apple.com"

It's not just social... you can email it too. It says it right there in the article. :)
Score: 6 Votes (Like | Disagree)
unobtainium Avatar
22 months ago
It’s too bad the Photos app doesn’t have an automatically generated “Macro” album.
Score: 5 Votes (Like | Disagree)
kingjames1970 Avatar
22 months ago
And you win…?

Exposure bucks. Even as a massive Apple fan boy I’m still not working for free.
Score: 4 Votes (Like | Disagree)
madmin Avatar
22 months ago

Shame that Apple can't receive submissions for their own promotion directly.
Agree, I'd be tempted to enter if it wasn't on a social media platform.

MacRumors would be a great place to run this (already some threads).
Score: 3 Votes (Like | Disagree)

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