Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.

Instagram Feature 1
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.

For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."

Top Rated Comments

BootsWalking Avatar
11 months ago
It's said a picture is worth a thousand words, but Meta is about to find out people value Instagram pictures at around $0.00.
Score: 31 Votes (Like | Disagree)
sw1tcher Avatar
11 months ago
? Yeah, sure.... pay an Instagram "influencer" so I can see all their advertising.
Score: 27 Votes (Like | Disagree)
nwcs Avatar
11 months ago
HA HA HA HA --- me pay for someone's content on Instagram? Ho ho ho ho... My ribs are hurting.
Score: 21 Votes (Like | Disagree)
contacos Avatar
11 months ago
I am officially too old for all this crap. Even the whole „Meta“ term went above my head
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
11 months ago
HAHAHAAHAHAHAHAHAHAAHAHAAHAHAHAHAHAHAHAHAHA
Score: 12 Votes (Like | Disagree)
nezr Avatar
11 months ago
Insta-fans
Score: 11 Votes (Like | Disagree)

Related Stories

us subscription revenue 2021

Sensor Tower: iOS Users Spent $13.5 Billion on Top 100 Subscription Apps in 2021, Up 31% Year-on-Year

Friday February 25, 2022 3:21 am PST by
Consumer spending on the top 100 non-game subscription-based apps across mobile platforms grew 41% year-on-year to $18.3 billion in 2021, up from 13 billion in 2020, according to a new report from analytics firm Sensor Tower. According to the data, revenue from subscription apps purchased on the App Store and the Google Play Store represented around 14% of the $131.6 billion that consumers...
Instagram Feature 2

Instagram Limits Users' Ability to Limit How Much Time They Spend in the App

Tuesday February 22, 2022 2:52 am PST by
Instagram has quietly removed the ability for its users to limit their daily usage of the app to less than 30 minutes, reports TechCrunch. In 2018, Instagram introduced options in the app to set a daily time limit, with a reminder to be sent when that time limit is reached – useful for those who want to cut down on their social media usage. Originally, users were able to select a time...
spotify podcasts

Spotify Competes With Apple by Expanding Podcast Subscriptions Program

Tuesday August 24, 2021 7:07 am PDT by
In late April, Spotify began testing a Podcast Subscriptions program as a way for creators to offer paid subscriber-only content to listeners, and today the streaming music service announced this monetization option is now available to all U.S. creators. Spotify said creators can mark episodes as subscriber-only and publish them to Spotify and other platforms through its podcast creation platform ...
stem player kanye west

Kanye West's 'Donda 2' Album Not Coming to Apple Music

Friday February 18, 2022 10:26 am PST by
Kanye West, now known officially as "Ye," does not plan to release his next album, "Donda 2," on streaming services that include Apple Music and Spotify, opting instead for a proprietary platform. Ye said today on Instagram that "Donda 2" will be available only on the Stem Player, a $200 device that was released with the initial "Donda" album pre-installed. The Stem Player is designed to...
Facebook Feature

Facebook Finds New Way to Avoid Apple's In-App Purchases With Creator Subscription Links

Wednesday November 3, 2021 11:52 am PDT by
Meta CEO Mark Zuckerberg today announced changes to Facebook's "Subscriptions" tool, which will see Facebook testing Apple's App Store guidelines in an effort to secure more money for content creators. With Subscriptions, content creators can allow their fans to sign up to pay them a monthly subscription fee, similar to Patreon. Going forward, Facebook is implementing a "promotional link" in ...
disney plus

Disney Launching Cheaper, Ad-Supported Version of Disney+ Starting in Late 2022 [Updated]

Thursday March 3, 2022 1:51 pm PST by
Update March 4: Disney has officially announced that it will be introducing an ad-supported Disney+ subscription starting in the U.S. in late 2022 and expanding internationally in 2023. Pricing has yet to be announced. Disney is considering launching a cheaper, ad-supported version of the Disney+ streaming service in the United States, reports The Information. A more affordable...
apple podcasts connect followers

Apple Podcast Creators Will Soon Be Able to Access Follower Metrics

Tuesday March 22, 2022 9:12 am PDT by
Apple today announced a Podcasts update for creators, introducing follower metrics and other features that are designed to help podcast makers track their audience and monetize their shows. Under the Analytics tab in Apple Podcasts Connect, creators will be able to view followers per show and track followers across shows. The interface will display new followers gained over the last week,...
Instagram Feature 1

Instagram Plans to Take on TikTok With Full-Screen Video Content

Thursday July 1, 2021 2:48 am PDT by
Instagram will start hosting full-screen videos as part of a major shakeup of the social platform, as the Facebook-owned company seeks to make itself more relevant in an era dominated by TikTok and YouTube. That's the major take-home from a video shared on Wednesday by Adam Mosseri, the head of Instagram. In the video posted to his Instagram and Twitter account, Mosseri said that the social...

Popular Stories

Cyber Monday Deals Feature 2022

Best Cyber Monday Apple Deals Still Available for AirPods, Apple TV, iPad, and More

Monday November 28, 2022 5:24 am PST by
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices. Note: ...
iPhone 14 Pro Rear Camera

iPhone 15 to Use 'State-of-the-Art' Image Sensor From Sony for Better Low-Light Performance

Monday November 28, 2022 11:00 am PST by
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei. Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Apple Watch Ultra Oceanic Plus App

Apple Announces Oceanic+ App Now Available for Apple Watch Ultra

Monday November 28, 2022 6:11 am PST by
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet. Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
app store awards 2021

Apple Announces 2022 App Store Award Winners, Highlighting Best Apps of the Year

Tuesday November 29, 2022 3:10 am PST by
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team. The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said: This year's App Store Award winners reimagined...
rapid security response

Apple Releases Another Rapid Security Response Update for iOS 16.2 Beta Users

Monday November 28, 2022 10:16 am PST by
Apple today released a Rapid Security Response update that is available for those running the iOS 16.2 beta, marking the launch of the second RSR update since the feature was released in iOS 16. The Rapid Security Response Update is designed to provide iOS 16.2 beta users with bug fixes without the need to install a full update. The initial RSR release for iOS 16.2 beta users was a test with ...
twitter elon musk

Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands

Monday November 28, 2022 10:42 am PST by
Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech." Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions ...
iphone 11 tesla cybertruck close up

Elon Musk Pledges to Build iPhone Rival If Apple Ousts Twitter

Tuesday November 29, 2022 2:48 am PST by
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla. Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note:...