Instagram Testing Subscriptions That Let Users Pay for Content From Creators

Instagram today began rolling out subscription options that are designed to allow Instagram users to pay for exclusive Instagram Live videos and Stories from their preferred creators.

Instagram Feature 1
As noted by TechCrunch, Instagram is testing the subscription feature with a selection of 10 U.S. creators, each of whom can choose their subscription price. Subscription pricing ranges from $0.99 per month to $99.99 per month.

Signs of subscription plan options first surfaced in November in the form of Instagram Subscription options as in-app purchases in the Instagram app, and these subscription purchases are now live for some people.

Instagram users who subscribe to a creator will have access to subscriber-only stories, live streams, and other content. Subscribers will receive purple badges that will allow them to stand out in comments and direct messages.

For the time being, all of the money earned from subscriptions will go directly to creators, and Instagram will not begin taking a cut until "at least 2023," with the aim of helping creators "make a living."

Top Rated Comments

BootsWalking Avatar
18 weeks ago
It's said a picture is worth a thousand words, but Meta is about to find out people value Instagram pictures at around $0.00.
Score: 31 Votes (Like | Disagree)
sw1tcher Avatar
18 weeks ago
? Yeah, sure.... pay an Instagram "influencer" so I can see all their advertising.
Score: 27 Votes (Like | Disagree)
nwcs Avatar
18 weeks ago
HA HA HA HA --- me pay for someone's content on Instagram? Ho ho ho ho... My ribs are hurting.
Score: 21 Votes (Like | Disagree)
contacos Avatar
18 weeks ago
I am officially too old for all this crap. Even the whole „Meta“ term went above my head
Score: 14 Votes (Like | Disagree)
Moonlight Avatar
18 weeks ago
HAHAHAAHAHAHAHAHAHAAHAHAAHAHAHAHAHAHAHAHAHA
Score: 12 Votes (Like | Disagree)
nezr Avatar
18 weeks ago
Insta-fans
Score: 11 Votes (Like | Disagree)

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