PUBG Maker Sues Apple and Google for Not Removing Clone Apps

Krafton, developer popular online battle game PlayerUnknown's Battlegrounds, or PUBG, has sued Apple, Google, and gaming company Garena over PUBG clone apps that copy PUBG gameplay, reports Reuters.

pubg
The lawsuit accuses Garena of creating PUBG clones called "Free Fire" and "Free Fire Max," which originated in Singapore and were later released in the United States. Apple and Google are named in the lawsuit for selling the "blatantly infringing version" of PUBG that was created by Garena.

As set forth in detail below, Free Fire and Free Fire Max extensively copy numerous aspects of Battlegrounds, both individually and in combination, including Battlegrounds' copyrighted unique game opening "air drop" feature, the game structure and play, the combination and selection of wearpons, armor, and unique objects, locations, and the overall choice of color schemes, materials, and textures.

Apple and Google are accused of distributing hundreds of millions of copies of the Free Fire apps, earning Garena "hundreds of millions of dollars" and netting Apple and Google a "substantial amount of revenue."

Garena's apps had more than 100 million daily users at the end of 2020, and in 2019 and 2020, Garena said that Free Fire was the most downloaded mobile game globally. Krafton estimates that Garena earned more than $2 billion in 2020, with $100 million of that coming from the U.S.

Apple on December 21, 2021 was told that Free Fire infringes on Krafton's PUBG copyrights, but Apple has not taken action to remove the game from the App Store.

The lawsuit goes into great detail on the PUBG gameplay functions that have been copied in the Free Fire apps, but ultimately Krafton is asking for damages and Apple and Google's profits from the sale of the Free Fire apps.

Krafton also had a dispute with NetEase over PUBG clones, but that lawsuit was settled in 2019, and the company also sued Epic Games over Fortnite, but ultimately dropped the lawsuit.

Apps that copy concepts and gameplay features from other apps are nothing new in the ‌App Store‌, and clone apps have long been a problem. Just this week, in fact, Apple's ‌App Store‌ allowed several clones of popular web game "Wordle" onto the App Store, only pulling them after media outcry.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
iPhone 14 Pro Dynamic Island

iPhone 18 Pro Leak Adds New Evidence for Under-Display Face ID

Monday December 8, 2025 4:54 am PST by
Apple is actively testing under-screen Face ID for next year's iPhone 18 Pro models using a special "spliced micro-transparent glass" window built into the display, claims a Chinese leaker. According to "Smart Pikachu," a Weibo account that has previously shared accurate supply-chain details on Chinese Android hardware, Apple is testing the special glass as a way to let the TrueDepth...
iOS 26

Apple Seeds Second iOS 26.2 Release Candidate to Developers and Public Beta Testers

Monday December 8, 2025 10:18 am PST by
Apple today seeded the second release candidate version of iOS 26.2 to developers and public beta testers, with the software coming one week after Apple seeded the first RC. The release candidate represents the final version iOS 26.2 that will be provided to the public if no further bugs are found. Registered developers and public beta testers can download the betas from the Settings app on...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...
Johny Srouji

Apple's Chipmaking Chief Johny Srouji Responds to Report About Him Potentially Leaving

Monday December 8, 2025 9:23 am PST by
Apple's chipmaking chief Johny Srouji has reportedly indicated that he plans to continue working for the company for the foreseeable future. "I love my team, and I love my job at Apple, and I don't plan on leaving anytime soon," said Srouji, in a memo obtained by Bloomberg's Mark Gurman. Here is Srouji's full memo, as shared by Bloomberg:I know you've been reading all kind of rumors and...
top stories 2025 12 04a

Top Stories: iOS 26.2 Coming Soon, Apple Execs Depart, and More

Saturday December 6, 2025 6:00 am PST by
You'd expect things to be starting to wind down for the holidays by now, but that doesn't seem to be the case yet in the world of Apple news, with Apple just about ready to release iOS 26.2 and other operating system updates to the public. There was also a flurry of news this week about Apple executive departures, some expected and some not so expected, while we also learned that Apple and...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...

Top Rated Comments

LawJolla Avatar
51 months ago
As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
Score: 23 Votes (Like | Disagree)
chromite Avatar
51 months ago

As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
Wasn’t that because Warner bros literally used the same source code? There was a bug that was replicated
Score: 21 Votes (Like | Disagree)
roar08 Avatar
51 months ago

Wasn’t that because Warner bros literally used the same source code? There was a bug that was replicated
Yes. This was a source code claim, not just a visual clone.
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
51 months ago

Another reason why we need alternative app stores.
But alternative app stores would have clones too... and we'd still be in this same place.

:)
Score: 12 Votes (Like | Disagree)
The Reverend Dr Galactus Avatar
51 months ago

As far as I was aware I didn't think you could copyright gameplay mechanics, you can only protect "artwork" and rule wording if you're talking about board games. Zynga has made a living by ripping off other games.
This is correct. I'm surprised the IP attorney in this thread hasn't commented on this aspect, but in the US (and most other jurisdictions), gameplay mechanics are covered under patent law, not copyright. Copyright only protects the expression of an idea, not the idea itself, and unless Krafton applied for and received a patent for the battle royale format (possible, but highly unlikely), they have no standing for an infringement claim on the gameplay aspect whatsoever.

The only other area where they could potentially have a claim is under trademark protection. There is a legal concept called trade dress which covers the "look and feel" of a product, and the legal standard generally applied is whether a competing product causes "confusion in the marketplace;" that is, if someone could plausibly mistake your clone for the real thing.

So they might have a case for trademark infringement, there's a small chance they could have a case for patent infringement if they actually secured a software patent on battle royale (then is Epic licensing it for Fortnite?), but unless they can prove the clones use specific media or code from PUBG, copyright doesn't enter into this case.
Score: 9 Votes (Like | Disagree)
4jasontv Avatar
51 months ago

As an IP attorney, they're on solid ground here if the games are substantially similar in look and feel.

Bethesda won a nice settlement against Warner Brothers for "stealing" Fallout Shelter for their Westworld game.

If Apple/Google are knowingly profiting from an infringing product, they are liable vicariously.
JEEZ LawJolla, you need to be more thorough when making unpaid comments on a message board. I expect to see you discuss all points of legal address, even if it's not relevant to the conversation. You can add non-significant references to appendix B. For example, what does maritime law say about this specific situation? For each statement explain why it is or isn't relevant. Only citations made using the 19th edition of Bluebook will be accepted.
Score: 8 Votes (Like | Disagree)