Instagram Now Testing Chronological Feed

Back in December, Instagram lead Adam Mosseri said that Instagram was planning to reintroduce a chronological feed, and now Instagram is officially testing chronological feed options.

instagram chronological feed option feature
Going forward, there will be three different Instagram feed options available. The "Home" feed will be the Instagram experience that's available today, with Instagram suggesting content that it thinks that users will most want to see in an effort to "make the most of your time."

A "Favorites" feed will include a user-designated list of accounts to ensure Instagram users aren't missing content from their favorite people.

The "Following" feed will offer up a list of chronological posts from every account that an Instagram user is following. Mosseri said that Instagram feels it's important to offer this feature because the "Home" feed is going to gain more and more recommended accounts over time, so people will be able to see just the accounts they follow using this option.


According to Mosseri, Instagram wants to make it easier for people to view content how they want to see it. The feature is already in testing for some accounts or is going out over the next couple of weeks, and after the beta testing period, Instagram is planning to launch the chronological feed option in the first half of 2022.

Top Rated Comments

aesc80 Avatar
26 weeks ago
Back to the world of common sense order! It's always irked me how Facebook / Instagram / Meta / ZuckerWorld has a weird algorithm where the most useless stuff is first over actual content in order.

Oh, that's right ... they're ads. :thumbs down:
Score: 30 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
26 weeks ago
Sounds good. But can we also work on the iPad app for Instagram, please?
Score: 12 Votes (Like | Disagree)
Premium1 Avatar
26 weeks ago
Should have never went away from chronological. Get that ******** algorithm garbage out of here.
Score: 10 Votes (Like | Disagree)
fwmireault Avatar
26 weeks ago
They really want to keep themselves busy with features nobody asked for to not develop an iPad app at this point
Score: 9 Votes (Like | Disagree)
Canyda Avatar
26 weeks ago


Then there's the other side. I'm someone who doesn't check Instagram very often. So if someone made a post on Monday... and I'm here checking Instagram on Wednesday... the only way I'd see that Monday post is to scroll ALL THE WAY BACK to Monday. And I don't have time for that. So that post is lost to me. I'll never see it.

BUT... if the algorithm serves me posts... I might actually see that Monday post on Wednesday or beyond. At least there is a chance I will see it. So in that respect I like the algorithm.

My issue with the algorithm, particularly on Instagram, is that if you follow sports/quasi sports leagues, you always get "preview" posts showing up in your feed 2 days after the event ended. "Who will win?" WELL, DUH, WE KNOW WHO WON NOW!
Score: 3 Votes (Like | Disagree)
TonyC28 Avatar
26 weeks ago
Gee what a groundbreaking idea!
Score: 3 Votes (Like | Disagree)

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