Verizon and T-Mobile Discontinue iPad Rebate Program Following Widespread Customer Complaints [Updated]

Verizon and T-Mobile have discontinued their iPad rebate program in partnership with Apple following widespread customer complaints that the program was ineffective, flawed, and rarely worked as intended.

ipad pro carrier subsidies
In recent weeks, complaints from customers have emerged across social media regarding Verizon's and T-Mobile's rebate programs. If it worked according to plan, the program would give customers up to a $200 rebate when purchasing a cellular ‌iPad‌ and activating through Verizon and T-Mobile. Unfortunately, customers have faced a subpar experience with the program, often reporting being denied for the rebate for unclear reasons.

The complaints have been amplified by Bloomberg's Mark Gurman, who has in the past criticized the carriers for the ineffectiveness of similar programs for the iPhone 13.

There have been several complaints regarding the ‌iPad‌ program (1, 2, 3). Nevertheless, at the start of December, a Verizon spokesperson told Bloomberg that the ‌iPad‌ rebate program was running "as it should for eligible Verizon customers."

Things have now clearly changed as Apple has scrapped all references of the program with Verizon and T-Mobile from its website, including the purchase pages for its range of iPads.

removed ipad rebate section

The now-removed overlay from Apple's website detailing the rebate program

Verizon and T-Mobile initiated the program following the launch of the updated iPad Pro in April. Still, the program was previously available on all cellular ‌iPad‌ models, including the new iPad mini and baseline ninth-generation ‌iPad‌.

Update: A T-Mobile spokesperson has issued a statement to MacRumors saying that the ‌iPad‌ rebate program in partnership with Apple was a limited time offer that started in April 2021 following the launch of the new 11-inch and 12.9-inch ‌iPad Pro‌. The spokesperson added T-Mobile is always looking to give its customers the "best deals on devices."

The iPad rebate with Apple was a limited time offer that has been in market since April 2021 and ended December 31. We're always looking for opportunities to give our customers the best deals on devices.

A Verizon spokesperson also confirmed to MacRumors that the offer was set to end on December 31.

Top Rated Comments

macar00n Avatar
28 months ago
I'm shocked, shocked!

Seriously though, have any of the carriers ever acted like not complete scumbags, or indicated that they have even a shred of moral or ethical consideration at their top levels of management?
Score: 15 Votes (Like | Disagree)
MauiPa Avatar
28 months ago
TMobile totally sucks. My daughter signed up for a trade in program for her old phones to get new ones. The program sounded great $800 per phone. She is still waiting, phone calls, emails, nada

T-Mobile sucks
Score: 10 Votes (Like | Disagree)
dantracht Avatar
28 months ago
That is very very unfortunate for consumers. I did get a $100 discount on my new Mini 6, but that is in the form of bill credits, which I am totally cool with.
Score: 5 Votes (Like | Disagree)
Prof. Avatar
28 months ago
I had to fight with Verizon for about 5 months until they finally gave me my $200 rebate for my 12.9" M1 iPad Pro. One guy said 6 weeks, another gal said 12 weeks, and the final person I spoke to said 16 weeks. All in all I got my rebate in October, 5 months after the original May purchase date.
Score: 4 Votes (Like | Disagree)
FightTheFuture Avatar
28 months ago

I'm shocked, shocked!

Seriously though, have any of the carriers ever acted like not complete scumbags, or indicated that they have even a shred of moral or ethical consideration at their top levels of management?
Yup I stopped reading when I saw Verizon. Not surprised at all by this.
Score: 3 Votes (Like | Disagree)
georgeedwardg Avatar
28 months ago
In case anyone is getting crap from Verizon, here is a screenshot of the terms and conditions taken directly from their app. Please use this as necessary to justify your claims. Verizon has recently taken the cake for worst customer service in my husehold, so I’m not at all surprised to read that they are tactically going about denying proper claims.

Also, for the avoidance of doubt, the rebate in question is the $200 bring your own device rebate for devices purchased from Apple directly.

Attachment Image
Score: 3 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...