HomePod Mini Helps Apple Nearly Double Its Market Share of Smart Speakers and Screens

Amazon continues to lead the market for smart speakers and smart screens with devices like the Echo Dot and Echo Show, but Apple has nearly doubled its market share in this segment thanks to the HomePod mini, according to research firm Strategy Analytics.

homepod mini thumb feature
Strategy Analytics estimates that Apple shipped 4 million smart speakers in the third quarter of 2021, taking a 10.2% share of the combined smart speaker and smart screen market. Google's Nest Mini was the top-selling device in the segment, followed by the HomePod mini and Amazon's fourth-generation Echo Dot, the research firm said.

By comparison, Apple's market share for smart speakers and screens was estimated at 5.9% in the year-ago quarter, prior to the HomePod mini launching.

global smart speaker smart display market share strategy analytics q3 2021
Apple is at a disadvantage in this particular report, as it does not compete in the smart screen market. In his latest newsletter, Bloomberg's Mark Gurman expressed his belief that Apple should launch a larger iPad as a home hub to compete with devices like the Echo Show 15. It's unclear if Apple will ever release such a device, but Gurman did earlier this year report that Apple was exploring future iPads with larger display sizes.

As for the HomePod mini, the $99 speaker has not been updated since launching in October 2020, beyond getting new yellow, orange, and blue colors. Based on Apple's increased market share, the current ‌HomePod mini‌ appears to remain a success.

Related Roundup: HomePod mini

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...

Top Rated Comments

BootsWalking Avatar
54 months ago
"Hey Siri, Congratulations on increasing your market share in smart speakers"

"OK. I found this on the web for information about fart sneakers"
Score: 50 Votes (Like | Disagree)
sorgo † Avatar
54 months ago
Still shouldn’t have discontinued the first one. :( By far one of my most treasured Apple thingies.
Score: 24 Votes (Like | Disagree)
TonyC28 Avatar
54 months ago
Yes, because their entry into the market was too expensive.
Score: 12 Votes (Like | Disagree)
CarlJ Avatar
54 months ago

Apple should collaborate with Amazon and offer Alexa and Siri at the same time.

Siri seems to be not reliable many times. It needs a lot of work still.
Please no. Apple has no motivation for creepy data collection, while Amazon and Google do. Yes, Siri needs improvement, but bringing Amazon and Google onboard does nothing to help that.
Score: 10 Votes (Like | Disagree)
longofest Avatar
54 months ago
I have to say, I've started to really buy into Amazon's Echo ecosystem. It's a good product that's affordable enough to buy enough of them to put in various reaches of my home. It integrates with my Apple Music subscription, and it works with SmartThings stuff as well.
Score: 8 Votes (Like | Disagree)
pnoyblazed Avatar
54 months ago
Still got the OG HomePods going strong (8 space grey models)
Score: 8 Votes (Like | Disagree)