Notability Changes App Subscription Policy, Promises Existing Users Lifetime Access to Purchased Features

Following an outcry from its users, Notability says it is making changes to its controversial subscription policy to ensure that people who previously purchased the app retain lifetime access to all current features and content.

Notability Feature
The course correction was announced by the company on Tuesday in a Medium blog post, after the popular note-taking app received substantial blowback from users who were annoyed to learn that Notability's switch to a subscription model meant features they had purchased would stop functioning after one year.

Yesterday, we made a big announcement regarding our transition to a free app with an optional subscription. We heard the disappointment from our existing customers, and we want to correct our course.

Today, we are making some changes (coming soon in Notability version 11.0.2). Everyone who purchased Notability prior to our switch to subscription on November 1st, 2021 will have lifetime access to all existing features and any content previously purchased in the app.

Lifetime access will include unlimited editing, iCloud sync, and any features or content bought through in-app purchases, according to the developers, who added: "Future features we develop may also be included, depending on their complexity and cost to maintain."

We are a small company, so we designed the original one-year access plan as a precautionary measure since we were not certain if we could support lifetime access. We sincerely apologize for putting our current users in this position.

Notability's course correction means the app no longer appears to violate Apple's App Store Review Guidelines, which forbid apps that switch to a subscription model from taking away primary functionality existing users have already paid for.


It's not clear if Apple forced its hand to fall in line with the guidelines or consumer pressure was the main influence. Either way, Notability's change of course may make it unlikely that other app developers eyeing a subscription model will attempt a similar strategy of revoking features that existing users have already purchased.

Top Rated Comments

jonplackett Avatar
18 months ago
Is it just me, is are subscriptions the worst thing that happened to the App Store?

I used to buy apps frequently, now I mostly avoid because every single app no matter how trivial now wants a monthly subscription.
Score: 60 Votes (Like | Disagree)
davidako Avatar
18 months ago
GoodNotes is on 50% sale
Score: 41 Votes (Like | Disagree)
davidako Avatar
18 months ago

Is it just me, is are subscriptions the worst thing that happened to the App Store?

I used to buy apps frequently, now I mostly avoid because every single app no matter how trivial now wants a monthly subscription.
It has killed my desire to explore new apps. The free section is useless now since you always have to scroll down and click on the IAP section to see what kind of subscription scam they're running.

Subscription apps should have their own section.
Score: 31 Votes (Like | Disagree)
timmyh Avatar
18 months ago
Competition is good: [MEDIA=twitter]1455764333854531587[/MEDIA]
Score: 29 Votes (Like | Disagree)
tomnavratil Avatar
18 months ago
Funny how they are trying to picture it as something extra when they are just basically following App Store Guidelines and nothing extra.
Score: 23 Votes (Like | Disagree)
BootsWalking Avatar
18 months ago
We stuck a knife in your back, then heard your disappointment and decided to take the knife out and give more thought on where to stab you next.
Score: 23 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...