Twitter Hashflag for October 18 'Unleashed' Apple Event Now Live

Alongside of its events, Apple uses an #AppleEvent "hashflag" on Twitter, and after today's announcement, the hashtag has been updated with new artwork reflecting the "Unleashed" event.

twitter hashflag unleashed
The updated hashflag features a light blue to darker blue transition, which is in line with the artwork for the event invite. Apple uses hashflags to increase event visibility and build hype on social media networks.

Apple has been using custom Twitter hashflags since late last year, and research done by Agency Creative suggests that these custom hashflags can cost up to $1 million.


The "Unleashed" Apple event is set to take place on Monday, October 18, and it is expected to focus on new 14 and 16-inch MacBook Pro models.

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Top Rated Comments

ghanwani Avatar
34 months ago
See guys — I was right on target when I predicted that the October event would happen in October.
Score: 14 Votes (Like | Disagree)
franzkfk Avatar
34 months ago
Intel has left the chat.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
34 months ago
New Macbook Pro colors? Sierra blue???
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
34 months ago

See guys — I was right on target when I predicted that the October event would happen in October.
Mark Gurman predicted that too.
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
34 months ago

An apple event on a Monday!? What is this, crazy backwards world?
Google event is the next day. Apple is ready to take control of the thunder. ⛈
Score: 4 Votes (Like | Disagree)
theman510 Avatar
34 months ago
What's a hashflag?
Score: 3 Votes (Like | Disagree)