With Pre-Orders Open in Less Than 24 Hours, There's Still a Lot We Don't Know About the Apple Watch Series 7

Pre-orders for the new Apple Watch Series 7 open in less than 24 hours. Despite that, Apple has still not shared basic information that customers would logically need ahead of pre-ordering any product, including information as fundamental as pricing.

Apple watch series7 lineup 01 09142021
The Apple Watch Series 7 has been shrouded in a cloud of mystery ever since its announcement at Apple's event last month. At its announcement, Apple didn't provide any dates for availability for the new watch, simply stating it will be available "later this fall" before announcing Friday, October 8 for pre-orders and Friday, October 15 for availability.

Lineup Pricing

Even after Apple shared Series 7 availability dates, the company continues to withhold basic pricing information from the public about the watch. Apple says the Series 7 starts at $399, which includes the lowest possible configuration of the watch: a 41mm aluminum case with only GPS, no cellular connectivity, and a fluoroelastomer sport band.

No other information, including for Series 7 configurations with cellular functionality, larger case size, or different finishes such as stainless steel, has been made available by Apple. The Series 7 features larger displays and larger case sizes as a result, so it's not clear if beyond the starting price which it shares with the Series 6, Apple has increased the cost of the Series 7.

Apple Watch Studio

Even three days after Series 7 pre-order and availability dates were made public, Apple has not yet updated its Apple Watch Studio, a section on its online store that allows customers to choose different combination options to find their perfect Apple Watch. The Apple Watch Studio lists the Apple Watch Series 6, the Apple Watch Series 3, and the Apple Watch SE, with no Series 7. An update to the Apple Watch Studio would provide customers with information on pricing for their preferred case, size, and band configuration.

Apple didn't respond to our request for comment on whether the Apple Watch Studio will be updated with the Series 7 before pre-orders go live, leaving us to believe it will only go live once pre-orders start tomorrow.

Technical Specifications

Beyond flashy marketing material on its website, Apple has not provided technical specifications for the Series 7. A document intended for retail employee use obtained by MacRumors earlier last month offered us the only known list of technical specifications for the Series 7, including revealing that while it uses an "S7" branded chip, it retains the same CPU as last year's Series 6.

Some customers enjoy looking at the specific technical specifications before they purchase a product, and those customers are sadly out of luck for the Apple Watch Series 7 at the time.

Compared to Other Apple Watches

As is logical, Apple lets customers compare older models of its products, such as iPhones, iPad, and Macs, against each other, providing a bird-eye view of the technical differences between different generation products. That, however, can't be said for the Series 7, as for the compare page for the Apple Watch, the Series 7 is not listed.

Trade-in Values

Many customers get the latest Apple Watch by trading in their older Apple Watch for a certain amount of value and then paying whatever is leftover. Customers of the Series 6 looking to trade-in their watch for the new Series 7, are, unfortunately, out of luck, as Apple has not provided a trade-in value for the Series 6, nor has it updated the trade-in value of older models.

Conclusion

The lack of information ultimately leaves customers entirely in the dark about how much their preferred Apple Watch Series 7 configuration will cost and its technical specifications, hours ahead of when Apple hopes customers log on to order its latest and greatest Apple Watch. Pre-orders for the Series 7 open tomorrow at 5:00 a.m. PDT and a full list of when pre-orders go live in different time zones can be found here.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

jkev57 Avatar
13 months ago
This has to be one of the weirdest, if not THE weirdest, product launch in Apple's history.
Score: 80 Votes (Like | Disagree)
0xjf Avatar
13 months ago
Feels like Apple on the whole has been pretty sloppy lately
Score: 45 Votes (Like | Disagree)
Expos of 1969 Avatar
13 months ago
A complete absence of orders tomorrow is the way to express your displeasure to Tim.
Score: 44 Votes (Like | Disagree)
HeavenDynamic Avatar
13 months ago
This is the weirdest launch in a long time. They're basically telling us "order our new product and you'll discover it when it arrives to your home".
Score: 35 Votes (Like | Disagree)
Newjackboy Avatar
13 months ago
I was shocked this info was not available the day of the announcement last month. The fact that it’s still not available (less than 24 hours before launch) is absolutely insane.

Why did they not just withhold the announcement until the October event ?
Score: 27 Votes (Like | Disagree)
haruhiko Avatar
13 months ago
I’m not sure how Tim approved this product launch?
Score: 21 Votes (Like | Disagree)

Related Stories

Apple Watch Series 8 What We Know Feature

Gurman: Apple Watch Series 8 to Bring 'Major Updates to Activity Tracking'

Monday February 28, 2022 3:45 am PST by
This year's Apple Watch Series 8 will include major updates in the area of activity tracking and a faster chip that will power all of Apple's smartwatch models in a new-look lineup, according to well-connected Bloomberg journalist Mark Gurman. Apple is believed to be bringing three new Apple Watch models to customers in 2022, including the Apple Watch Series 8, an updated Apple Watch SE, and ...
f1631640274

Apple Unveils Apple Watch Series 7 Featuring Larger Screen Sizes From $399

Tuesday September 14, 2021 10:25 am PDT by
Apple today announced the Apple Watch Series 7 at its "California Streaming" event, featuring a new larger design, a new Retina display, thinner borders, better durability, faster charging, and more. The Series 7 comes in 41mm and 45mm size options, up from 40 and 44mm of previous models, and features a new casing that has a flat base and "softer, more rounded corners," while the screen...
apple watch 6s 202009

Apple Discontinues Apple Watch Series 6 as Series 7 Pre-Orders Begin

Friday October 8, 2021 7:03 am PDT by
The Apple Watch Series 6, introduced by Apple in September of last year, has been discontinued following the launch of the new Apple Watch Series 7. Following pre-orders of the Apple Watch Series 7 opening up earlier today, Apple has removed the Series 6 from its website, no longer offering it to purchase for customers. The Apple Watch Series 7 replaces the Series 6 and now leaves the Apple...
series 7 vs series6 screen size

New Image Offers Clearer Look at Apple Watch Series 7 Screen Size Compared to Series 6

Thursday October 14, 2021 2:27 am PDT by
The Apple Watch Series 7 officially hits the shelves and starts arriving with customers worldwide tomorrow. While we have seen media reviews of the new watch, we've yet to see a clear real-world comparison to last year's Apple Watch Series 6 until now. Apple says the new Apple Watch Series 7 features a 20% larger screen than the Series 6, primarily thanks to reduced bezels that allow the...
Apple Watch Series 7 Pink and Green Feature

Prosser: Apple Watch Series 7 to Ship in Mid-October

Thursday September 30, 2021 3:31 pm PDT by
The Apple Watch Series 7 will ship in mid-October with pre-orders to begin "as early as next week," claims leaker Jon Prosser, citing sources "familiar with the release." Apple introduced the Apple Watch Series 7 at its September "California Streaming" event alongside the iPhone 13 models, but at the time, said the new Apple Watch would ship later in the fall. There has been no official...
apple store down

Apple Online Store Down Ahead of Apple Watch Series 7 Pre-Orders

Friday October 8, 2021 12:03 am PDT by
Apple's online store and Apple Store app purchasing system are down ahead of Apple Watch Series 7 pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when visiting the U.S. website, which comes with a reminder that device pre-orders begin at 5:00 a.m. Apple has been doing new device pre-orders at that time since...
Apple Watch Series 7 Rainbow Cropped Blue Discount

Deals: Apple Watch Series 7 Models Discounted by $50, Starting at $349 for 41mm GPS

Wednesday March 16, 2022 7:38 am PDT by
Amazon has returned with all-time low discounts on the Apple Watch Series 7 today, reaching up to $50 off many models of the newest Apple Watch. Compared to other Apple products, the Apple Watch Series 7 remains one of the most consistently discounted devices in Apple's lineup for 2022. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
apple watch series 7

Apple Offering Up to $235 Extra Trade-In Savings for Customers Upgrading to Apple Watch Series 7 This Month

Thursday February 24, 2022 1:55 am PST by
Apple has begun offering additional trade-in savings on the Apple Watch Series 7 when customers upgrade from an earlier model during February, which is Heart Month. Apple is offering all customers who trade in an Apple Watch this month up to $235 in extra trade-in savings to encourage owners of older Apple Watch models to upgrade to the latest model. The extra trade-in values apply to...

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...