Apple's September 14 Event Page Features AR Logo on iPhone

Apple this morning announced a digital-only event that will be held on Tuesday, September 14, and if you view the event webpage on an iPhone, you can tap on the logo to open up Apple's Safari AR viewer and you'll see the three-dimensional logo move in real-time in the real world.

september 2021 event ar logo
Just open up the event site on an ‌iPhone‌ or iPad and tap right on the logo to open up the AR version. The graphic Apple is using for the event reflects the shining outline of the Apple logo seen in the event invite, and you can use AR to tunnel through it, where a starry night lake scene and the event date are revealed.

Apple often creates graphical experiences for its events, with AR being at the center of recent efforts. In the past, it also had an October iPad event where it created dozens of different Apple logos, and people often analyze event art designs to decipher possible signs of what to expect when it comes to product announcements.


Apple's September event will focus on the new iPhone 13 lineup and is also expected to unveil the Apple Watch Series 7 and possibly AirPods 3. New iPads, AirPods, and MacBook Pros are expected launch in the coming months.

Top Rated Comments

johnnylarue Avatar
18 months ago
Whoa, coooool!


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Score: 17 Votes (Like | Disagree)
AngerDanger Avatar
18 months ago

Clearly it's about night-time photography.
Considering the stars rotate in the sky, probably astrophotography too.



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Score: 13 Votes (Like | Disagree)
blacktape242 Avatar
18 months ago
I can see it now "this is our best ever iPhone"......Thanks Tim, we already know that...
Score: 10 Votes (Like | Disagree)
redbeard331 Avatar
18 months ago
12 Lidar sensors! You hear that? 12! Now you can see how that ikea couch looks in your living room more accurately than ever! Who says we can’t innovate??
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
18 months ago
I love it. Astrophotograpy is confirmed, indeed ;) The shiny bright star in the middle of the trees is the planet Jupiter.

Mount Charleston- Las Vegas, Nevada.



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Score: 9 Votes (Like | Disagree)
scvrx Avatar
18 months ago


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Score: 9 Votes (Like | Disagree)

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