Google Channels Jony Ive in Ad Promoting Pixel 5a Headphone Jack
Google today shared a new Pixel 5a ad that's meant to parody some of the product intro videos that former Apple design chief Jony Ive used to make to highlight new iPhone features.
In the video, Google spends a full two minutes describing the design of the Pixel 5a's headphone jack in exaggeratory language, and as noted by
CNET, there are even two moments where the video uses Ive's British pronunciation of aluminum. From the video description:
Calling this perfectly-symmetrical, technological marvel, a "headphone jack" may feel like an understatement...but technically, that's what it's called, so... fair enough. Behold! The Headphone Jack, on the Google Pixel 5a with 5G.
Since Jony Ive is no longer Apple's design chief and does not make Apple's product videos, it's not clear why Google has opted to make a video imitating him two years after he left the company. A video promoting the headphone jack is also an unusual choice as fervor over the component has died down now that many high-end smartphones have eliminated it, including Google's own flagship Pixel models.
The $449 Pixel 5a goes on sale today. In addition to a headphone jack, it features a 6.3-inch display with hole punch camera cutout, IP67 water resistance, 5G connectivity, and a Qualcomm Snapdragon 765G chip.
Google's Pixel 5a competes with the $699 iPhone 12 mini and the $399 iPhone SE at the current time, but Apple plans to release an upgraded 5G version of the iPhone SE for 2022.
Popular Stories
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
Top Rated Comments
Ppl: That was stupid.
....aaaaaand that pretty much sums up what will be the 20 pages of this thread. OK, good night!
Apple pioneered the practice of breathless hyperbole narration over close-up device video, which is kind of ridiculous if you take a second to think about it.
If you can’t laugh at this, you’re taking your smartphone to seriously.