Google Channels Jony Ive in Ad Promoting Pixel 5a Headphone Jack

Google today shared a new Pixel 5a ad that's meant to parody some of the product intro videos that former Apple design chief Jony Ive used to make to highlight new iPhone features.


In the video, Google spends a full two minutes describing the design of the Pixel 5a's headphone jack in exaggeratory language, and as noted by CNET, there are even two moments where the video uses Ive's British pronunciation of aluminum. From the video description:

Calling this perfectly-symmetrical, technological marvel, a "headphone jack" may feel like an understatement...but technically, that's what it's called, so... fair enough. Behold! The Headphone Jack, on the Google Pixel 5a with 5G.

Since Jony Ive is no longer Apple's design chief and does not make Apple's product videos, it's not clear why Google has opted to make a video imitating him two years after he left the company. A video promoting the headphone jack is also an unusual choice as fervor over the component has died down now that many high-end smartphones have eliminated it, including Google's own flagship Pixel models.

The $449 Pixel 5a goes on sale today. In addition to a headphone jack, it features a 6.3-inch display with hole punch camera cutout, IP67 water resistance, 5G connectivity, and a Qualcomm Snapdragon 765G chip.

Google's Pixel 5a competes with the $699 iPhone 12 mini and the $399 ‌iPhone‌ SE at the current time, but Apple plans to release an upgraded 5G version of the iPhone SE for 2022.

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
fortnite apple logo 2

Epic Resubmits Fortnite to U.S. App Store After Not Hearing From Apple for 120+ Hours

Wednesday May 14, 2025 1:01 pm PDT by
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite. Fortnite leaker Shiina shared the news, with the information reposted by...

Top Rated Comments

Attirex Avatar
49 months ago
Ppl: That was really funny.
Ppl: That was stupid.

....aaaaaand that pretty much sums up what will be the 20 pages of this thread. OK, good night!
Score: 45 Votes (Like | Disagree)
gsmornot Avatar
49 months ago
I think it was funny. After years of events I get the context of the video.
Score: 35 Votes (Like | Disagree)
wyarp Avatar
49 months ago
"Ive's British pronunciation of aluminum" ... You mean the CORRECT pronunciation of AL-U-MIN-IUM!?
Score: 35 Votes (Like | Disagree)
florida man Avatar
49 months ago
I’m in the “it was funny” camp.

Apple pioneered the practice of breathless hyperbole narration over close-up device video, which is kind of ridiculous if you take a second to think about it.

If you can’t laugh at this, you’re taking your smartphone to seriously.
Score: 35 Votes (Like | Disagree)
mi7chy Avatar
49 months ago

Feels super late and not very relevant. I don't know anyone who uses wired headphones on a smart phone.
Obviously you're not an audio enthusiast. Wired is still best for quality, latency and no downtime from having to recharge wireless earbuds.
Score: 26 Votes (Like | Disagree)
JDuggan Avatar
49 months ago
Might've been funny like 8 years ago.
Score: 25 Votes (Like | Disagree)